You will need to ask yourself:
- What makes me strong in times of difficulty?
- What is my vision of an ideal world?
- What is my contribution to transforming myself into this ideal world?
- Where do I want to be professionally in 5 or 10 years?
You don’t have to make “I want to change the world” your main motivation and the value you will promote, but something more personal to you. It is this vision that will let your customers and partners know that you can help them.
The goal of this exercise is to define the image you want to give to the outside world. How you want to be perceived by your peers.
Define your career goals and the strategy to achieve them. It is important to classify and prioritize your goals and the chosen strategy in order to organize your approach and have a clear vision of the actions to be implemented.
4. Choose your niche market and target audience
After choosing how you want to be perceived, you need to determine by whom. This is a very important aspect for you, because to create a small brand you need to determine the target you want and can reach with your messages and image. You don’t want to be too broad because it won’t be very effective, your profile won’t interest everyone. So be smart and limit your target to speak to people who are interested in the same areas as you.
Then, when you know who you want to target, go back to your vision and determine what the strategy is to match the 2 aspects of your personal brand and the actions to reach them.
5. Determine your unique value
Your strength lies in your ability to stand out. No one will remember you if you present the same arguments as everyone else. Stand out but do it in a smart way, say why you will be better than someone else, what makes you unique. This is the best way to stand out in a competitive market where all candidates have access to the same tools and information as you. It is how you use these tools and information that will make you stand out.
It’s time to stop talking about theory and greece telegram data start practicing. You’ve already figured out your personal branding strategy, now it’s time to put it into practice.
6. Build your online presence
As a digital marketer, you know that being present online is mandatory to be discovered. Therefore, you must use all the tools available to make yourself known and differentiate yourself from others. Your brand image will be linked to your visual aspects and your positioning.
You can create a logo that suits you and put it on all your networks and blogs. It must have a clean and professional look. You must also put a professional photo, choose one that highlights you and above all that looks like you.
For digital marketers, creating your own website is also mandatory (consider buying domain names with your first and last name) and on your website, create a blog section. This will help you rank well on Google, choosing the right keywords in the articles that will match the interests of your audience.
On your networks as on your site, you must dave tanger hr director – operations use your real name and that it is identical on all your platforms so that everyone can find you easily, in addition to a keyword that corresponds to your activity (ex: Johnny Total – SEO Blogger). Being perfectly clear about your identity and your activities will increase the trust of the people who visit your world and will avoid misunderstandings that can be a source of confusion for your target audience.
7. Create your blog and its content
Blogging is a very good activity for two main aspects:
- Share your vision, stories and knowledge
- Improve Your Personal Brand SEO
It is a tool to communicate and make your vision and work known, no less than deep brand awareness (you can talk a lot more in blog posts than in tweets).
Your blog will need to be very clear and database d attractive to add value to your brand, so you will need to:
- Match your target’s interests
- Produce high-quality content
- Produce regular content
- Communicate on your blog as much as you can
Your personal blog will be the gateway to your world for your audience, so give it special attention. Check out Semrush’s tips for optimizing your blog posts .