Create the list quickly
A List is the first and one of the most important steps to ensure the success of a Campaign . To create it, you can choose any of these 3 options : import your file , add the Subscribers manually or feed it through a Subscription Form that you have on your website or blog.
Lucas taught attendees how to include Custom Fields in their Lists to personalize mailings using data such as First Name, Last Name, Area, and Gender , for example.Doppler offers 3 types of Campaigns to send: Classic Campaign for fast sending, Social Campaign to take advantage of the fabulous viral power of social networks and the A/B Test Campaign to reach your Subscribers with the most effective option.
With Lucas’ help, participants were able
I to learn about some of our free and 100% customizable templates that they can use to design their email pieces.
Did you know that Doppler is one of the few Email Marketing tools that giv email data es you the possibility of including a Preheader? Find out how to take advantage of it here .
3. Choose the recipients
At this stage, you will need to select the List(s) to which the Campaign will be sent . You can choose as many Lists and Segments as you wish. This step is very important! It involves identifying the Subscribers who might actually be interested in your content.
4. Define when you will send the Campaign
It’s time to send the Email piece ! In this step you can choose to do it immediately singapore data or schedule the sending for another day and time.
Once the Campaign has been sent, one of the fundamental steps is to go to the Reports section to analyze the results of your sending . Lucas stressed the importance of doing so and went through the main indicators that the platfor positioning and healthcare industry content marketing will m provides to optimize your Emails to the maximum.
Many new developments in Doppler
Our Account Manager took the opportunity to comment on the new features of the application. 2015 is coming with a host of updates to improve the experience of our users !
One of these new features is Link Personalization . Did you know that with Doppler you can customize the URLs of your Campaigns with Custom Fields ? This way, you can send a Link to each Subscriber or send part of your List to one Link and part to another. This feature is especially useful for specific promotions, Campaigns sent in different languages or deliveries that require specific customization.
That’s not all! We’ve also launched the Link Labels feature , through which you can assign a Label to each of the URLs you include in your Campaigns, and thus analyze the behavior of your Subscribers to personalize the content of your pieces according to the interests and needs of each recipient.