bots are a nightmare for marketers because they can skew engagement reports and trigger engagement-based automation intended for the email recipient.
Marketers need to raise the bar. Don’t score off high-level email activity (opens and clicks). Instead, track stronger prospect “engagement.” the best marketers i encounter don’t use email click data. They look for more decisive prospect actions like form submissions, webinar registrations, content syndication downloads, or form submissions on paid media.”
in this free webinar our experts
will walk you through key email deliverability costa rica telegram number database terms, core strategies, and how to make sense of the metrics.
Deliver and win
why is personalized content important?
I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place. You need to reward your actively engaged subscribers that when reps take charge and manage deliver the best return on investment and to re-target and personalize messages for those who are lapsing.
But it’s just as crucial to know
when to let go of unengaged subscribers. This egypt data improves your results and keeps you in the good graces of the mailbox providers. It decreases bounces, increases email engagement and helps you avoid spam complaints.