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bots are a nightmare for marketers because they can skew engagement reports and trigger engagement-based automation intended for the email […]
bots are a nightmare for marketers because they can skew engagement reports and trigger engagement-based automation intended for the email […]
to make the most of your click metrics. With that data, you can establish a baseline expectation of how your
analyst, idaho central credit union: “it’s crucial to understand the value of an email open because it shows that people
I reached out to the marketing trailblazer community for some feedback around the new look of monitoring email engagement rates
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to
In this scenario, if the digital marketing campaign resulted in a significant increase in website traffic and a high conversion
analyzing metrics like likes, comments, shares, retweets, and click-through rates on social media and email marketing campaigns provides insights
given a more limited budget, you must communicate your incentives for subscribers right away, and with clear, consistent messaging. Whether
stay competitive in the market with emails that are visually appealing and mobile-responsive. Use compelling subject lines to capture attention
content through contests, hashtags, or customer features can create a sense of community around the brand. Asking questions or soliciting
You can figure out what’s best for you when you consider your demographics (age, gender, location, interests), the nature of
to share or endorse your content exposes it to a broader audience and adds credibility to the brand. Similarly, guest