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bots are a nightmare for marketers because they can skew engagement reports and trigger engagement-based automation intended for the email […]
digital marketing
digital marketing
monitor your data consistently
to make the most of your click metrics. With that data, you can establish a baseline expectation of how your
digital marketing
casey harral marketing operations
analyst, idaho central credit union: “it’s crucial to understand the value of an email open because it shows that people
digital marketing
How should you consider
I reached out to the marketing trailblazer community for some feedback around the new look of monitoring email engagement rates
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Things have changed
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to
digital marketing
As a small business grows
In this scenario, if the digital marketing campaign resulted in a significant increase in website traffic and a high conversion
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Engagement metrics
analyzing metrics like likes, comments, shares, retweets, and click-through rates on social media and email marketing campaigns provides insights
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Value propositions and offers
given a more limited budget, you must communicate your incentives for subscribers right away, and with clear, consistent messaging. Whether
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Catch the reader’s eye
stay competitive in the market with emails that are visually appealing and mobile-responsive. Use compelling subject lines to capture attention
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Encouraging user-generated
content through contests, hashtags, or customer features can create a sense of community around the brand. Asking questions or soliciting
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Develop a content calendar
You can figure out what’s best for you when you consider your demographics (age, gender, location, interests), the nature of
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Partnering with influencers
to share or endorse your content exposes it to a broader audience and adds credibility to the brand. Similarly, guest