We asked our trailblazers
for their tips or success stories around targeted or personalized campaigns and the impact they can have on a sender’s […]
for their tips or success stories around targeted or personalized campaigns and the impact they can have on a sender’s […]
the bar. Don’t score off high-level email activity (opens and clicks). Instead, track stronger prospect “engagement.” the best marketers i
unfortunately, click data is getting harder to trust. Send prospects who click on your email to a landing page to
analyst, idaho central credit union to make the most of open data, focus on analyzing not just the open rates
How should you consider email open metrics? We’ve seen a lot of talk over the last couple of years, and
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to
action plan requirements to share with your team. These requirements should set expectations around how reps should use plans throughout
When you introduce your team to the concept of mutual action plans, be sure to stress the importance of
action plan template also factors in the work your team will be doing. This not only helps reinforce the
Urgency and accountability. Among stakeholders. Suddenly, a slipped date or forgotten. Deliverable isn’t an administrative. Nuisance for your team, but
the last thing you want is for buyers to look at a mutual action plan and see a list of
what information to track where to seek out the latest information and updates on any given account the end result