We asked our trailblazers
for their tips or success stories around targeted or personalized campaigns and the impact they can have on a sender’s […]
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Marketers need to raise
the bar. Don’t score off high-level email activity (opens and clicks). Instead, track stronger prospect “engagement.” the best marketers i
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due to the rise of email bots
unfortunately, click data is getting harder to trust. Send prospects who click on your email to a landing page to
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Including hidden
analyst, idaho central credit union to make the most of open data, focus on analyzing not just the open rates
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understanding the nuances of email engagement
How should you consider email open metrics? We’ve seen a lot of talk over the last couple of years, and
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Things have changed a lot with
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to
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Create and document mutual
action plan requirements to share with your team. These requirements should set expectations around how reps should use plans throughout
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Encourage reps to look
When you introduce your team to the concept of mutual action plans, be sure to stress the importance of
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Make sure your mutual
action plan template also factors in the work your team will be doing. This not only helps reinforce the
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This will help create a sense
Urgency and accountability. Among stakeholders. Suddenly, a slipped date or forgotten. Deliverable isn’t an administrative. Nuisance for your team, but
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Start with an objective
the last thing you want is for buyers to look at a mutual action plan and see a list of
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the exact steps to follow
what information to track where to seek out the latest information and updates on any given account the end result