From Customer to Fan: Optimizing Post-Purchase User Experience with Personalization
What is user experience Everything that happens to a customer when interacting with a brand is an experience. It is […]
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How to Influence the Audience: Priming in Marketing and Advertising
What is priming In psychology, the term “priming” means a hidden influence in which additional information or an artificially induced
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Adding a sender avatar to an email newsletter: Gmail, Mail.ru, Yandex
Why think about such a trifle as an email avatar? First of all, it will help clients recognize you right
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Bounce-Free Website: How to Reduce Bounce Rate
What is Bounce Rate Bounce Rate, or bounce rate, determines the percentage of visitors who leave the site immediately after
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All about conversion: what it is, how to calculate and increase it
Are you sure that your marketing is effective and your investments in it pay off? In this article, we will
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How to Make a Banner for Email Newsletter: A Quick Guide with Examples
What is an email newsletter banner An email newsletter banner is a graphic element usually located at the beginning of
6 Rules for Creating a Cool Pop-Up
What is a pop-up and why do you need it A pop-up is a pop-up window that appears over the
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Real-Time Personalization: What It Is and Do You Need It?
More and more online stores are taking a personalized approach to customers — and using real-time personalization. This not only
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May with profit: how to build a marketing strategy during the holidays
“Let’s do it after the May holidays” – we say this phrase like a mantra already at the end of
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Widgets: Adding Interactivity to Your Website
Users’ attention is becoming the most valuable resource, and in the world of digital noise, it is important to capture