Correspondent about the company’s past activities and the reason for renaming it
Elena Udalova emphasized that the data received
By Weber “match” the results of offline research. Weber’s online method of collecting sociological data has undergone scientific verification by the Institute of Social Marketing (OOO INSOMAR).
“Working with Weber. we spent a lot of time on developing the toolkit. Precise wording and the correct sequence of questions allow us to obtain scientifically based. i.e. repeatable and reproducible. knowledge. In addition. the research sample and the data array play an important role. Taking into account these three components. we obtain results that are confirmed by traditional sociology data.” said Tatyana Chernavina. General Director of INSOMAR LLC.
“Of course. classical sociology will remain.
” believes Viktor Poturemsky. director of political analysis at INSOMAR LLC. “But the future of sociology is a combined approach. in which traditional and online methods work together.”
PR Director of RVB LLC (the merged company of Wildberries and Russ) Anna Brycheva reported that the number of active rcs data users per month (MAU) on the Wildberries website is 79 million people. and before launching any campaign by the company. it is important to find out their opinion. “An online survey is much more relevant for us than door-to-door meetings.
” said Anna Brycheva. who before RVB headed the GR block at ANO Dialog.
“At the time when research was conducted using paper questionnaires and telephone surveys. the online method became a new tool that made it possible to implement the main task of a sociologist – to get answers from any respondent. regardless of their financial situation. place of residence and other factors. Taking into account the advantages of hiring the scammers who began to actively interfere with telephone surveys. online sociology became an idea that allows. as the Internet develops. to obtain reliable data and. among other things. to understand which way the wind is blowing.” Anna Perunova emphasized.
Prices for Weber’s services are not listed on the company’s corporate website. OOO PlatOpros offers research in the Russian Federation using the River Sampling method for 75 thousand rubles for 1.000 target respondents fans data and one electronic questionnaire (up to 25 questions) or 450 thousand rubles for 10 thousand target respondents and two questionnaires. In the first case. the work period is two to three days. and in the second – five to seven days.