Anna Perunova said that “Business

“Weber”.  Logic” relied on traditional sociological methods. and began with conducting trainings. The name “Weber”. according to her. reflects the company’s new positioning.

The first publications about “Weber”

are dated August! 2023. and even then “Dialog” positioned this structure as an agency. specifying: “Weber” is a project of ANO! “Dialog” and ANO “Dialog Regions” for public opinion research using modern online tools.”

“Weber” is an a!dventure in a good sense. – Elena Udalova said yesterday at a closed presentation. – We all came from! classical  dataset sociology. but people have moved to the Internet since the Covid times.” This! trend is forcing sociologists to follow people to the web.

The head of Weber

LLC added that conducting traditional apartment surveys ran into difficulties entering houses because of concierges. as well as people’s reluctance to open the door to strangers. A complication has also arisen for telephone surveys: due to a wave of telephone fraud. Russians are increasingly less likely to answer calls from unfamiliar numbers.

 

“Online sociology has become an integral part of our lives. we are already using it. and it is producing important  dating data seo positioning in your virtual results. When conducting surveys using offline methods.

 

River of respondents

In online surveys. Weber! uses the River Sampling method – its use was also declared by ANO Dialog while this project was in its hands. According to information from

OOO PlatOpros – the owner of the site riversampling.ru. behind which stands a research group from the Higher School  fans dataof Economics. River Sampling is a method of conducting online research. in which respondents are not taken from a database (panel). but are attracted in real time among Internet users. for a specific survey.

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