Juan Pablo Castro
Juan Pablo Castro
Marketing Manager at Doppler Relay. Social Media and Digital Marketing fanatic.
Wrote 4 posts
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Anatomy of the perfect transactional email
If you think that a Transactional Email is that boring piece that only brings you notifications and support information, you are very wrong . Find out why here!
It is true that the important thing about the content is to let the user know that their invoice is available or that they can now reset their new password.
But why not do it in a creative and attractive way to capture the audience’s attention and improve the brand image?
Tools like Doppler Relay allow you to send attachments and, most importantly, you can then track the results in real time . Access valuable information such as Open Rate, clicks, bounces and much more. Don’t have an account yet? Request a demo now !
This powerful tool will allow you to obtain a 98% deliverability , at an affordable price and, most interesting of all, in the safest way!
Now, if you have already decided to
A implement your Transactional Email strategy and want to know the secrets mistakes newbie website owners to obtaining the best results, don’t miss these great examples and learn from those who do it best!
Strengthening the Brand Image: BBVA Bank
The first thing to keep in mind when creating a Transactional Email is that not only must the content be usa data relevant and of value to the Subscriber, but it must also look attractive and reinforce the visual identity .
It’s very easy to achieve. With Doppler Relay, for example, you just have to copy and paste the HTML code .
Keep in mind that a well-designed transactional email will be more impactful. In addition, it is important to think about its structure so that the user can easily identify the information they are looking for. Offer an extraordinary UX and strengthen your brand image!
Along these lines, the example from BBVA Bank that you will see below has a very simple design, but reinforces the visual identity. In addition, it is designed with a very clear structure so that the user perfectly understands what is being communicated and the steps to follow.