Using Audio On Your Website Audio is a

very powerful selling tool. Some people aren’t very good at reading, or really hate to read, but they don’t mind listening as they multi-task. Using audio on your site is a great way to capture their attention and sell to people who really can’t stand reading long sales pitches. Audio instantly captures attention. Some people see this is a bad thing, because audio can be very startling if someone has their speakers turned up loudly and aren’t expecting a verbal pitch.

This is why some marketers choose

not to have their audio start automatically, but have a “play” button russia phone number data instead. Other marketers say audio loses its power if it’s optional. It’s probably better to test both options on your site to see which performs better for you. Audio is also very good for selling to those with visual impairments. Many of the visually impaired use the Internet frequently.

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By adding audio to your sites

you’ll make it easier for them to understand your alex serrano offers tutorials product. You can also use audio to provide tutorials. These can be tutorials that you place on your website or allow people to download. Some people learn better when they hear instructions than when they read them. Providing your tutorials in audio format will help reach these people in a way that written tutorials might not be able to.

Audio testimonials are a very useful selling tool. By thailand data having people give you their testimonials in audio format, you help lend credibility to the content. A lot of people feel that since anyone could write a fake testimonial, they often don’t trust them as much. But if you offer your testimonials in audio format, they’ll be more likely to believe they were provided by real people, because they’ll hear different voices in each audio file. Remember, if you’re using audio for multiple testimonials, make sure you don’t have the audios all start automatically.

It may sound obvious, but there have been cases of marketers forgetting this and ending up with several audio files all playing at once! This would definitely chase off a lot of visitors. If you’re going to offer audio on your site, it’s important to use the best quality audio you can. If your audio quality is poor, people probably aren’t going to want to listen to it. In fact, if the audio is bad enough, people may just hit the back button to get away from it! You don’t have to record your website audio in a professional recording studio, but you should use a decent quality microphone and minimize background noise as much as you can.

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