Potential miss sales opportunities: Insufficient supply may result in the loss of potential sales. Legal risks: In some cases, you may face charges of price gouging or unfair competition.
Successful hunger marketing case Case 1:
The first release of Apple iPhone When Apple first releas the iPhone in 2007, Nokia keyboard phones were still the dominant force at that time. Apple CEO Steve Jobs cleverly adopt the strategy of limit supply release of smartphones and creating suspense.
The result was a huge market sensation and response
Long queues form in major Apple stores, and many Apple fans were unable to buy the first generation iPhone in the end, which greatly increas the appeal of the product. Key learning point: Combining innovative products with limit-ition strategies can create a powerful market effect. apple Case 2: Xiaomi’s flash sale model Next, let’s talk about fantuan phone number Xiaomi, which I mention before.
They also adopt the “hunger marketing
Internet reservation” model in the early days, and only put a small number of mobile phones on the website for sale regularly every week. As a result, they quickly establish brand awareness and creat the well-known “Xiaomi phenomenon”. Key points to chinese brands is the most realistic learn: Hunger marketing strategy nes to be combin with product quality and price advantages.
Xiaomi mobile phone Case 3:
Nike’s limit ition sneakers Nike, a world-renown sports brand, often launches limit ition sneakers and collaborates with relevant celebrities to increase product appeal bas on current trends. As a result, it has successfully creat a “sneaker collection culture”, and some of its products have even become investment products. In Malaysia, with the booming development of e-commerce and the nearly saturat online shopping platform market leading to higher and higher fees, opening a DTC online store has become the first choice for more and more companies and entrepreneurs. However, choosing an online shopping website system that suits your tg data company or brand is not an easy task.