The car market returned to growth in 2021, with a 5.5% increase in demand compared to 2020. Despite the sharp slowdown in the automotive sector resulting from the pandemic period just passed. The new incentives allocated by the government in 2022 also give hope for a full-scale recovery in the coming years. On the other hand, competition take email marketing service in the automotive secto. Is fierce and having a well-structured marketing and communication. Plan focused on offering excellent customer service becomes an essential element to create a competitive advantage.
In this sense, the use of SMS acquires a strategic role , as part of a mobile communication strategy. That can contribute to the rebirth of one of the most flourishing sectors in Italy. Let’s see together how car dealerships and automotive companies can use SMS to improve their communication with customers and prospects.
Uses of SMS in Automotive
Buying a car certainly doesn’t happen in a few minutes. Visits to the dealership or the manufacturer’s website, even just to gather information and find out the prices, are many before the final purchase. It is therefore important to intercept potential customers especially in this first decisional phase :
- by collecting their personal data, complete with mobile number ;
- noting their preferences in terms of budget, model and brand.
Once you have collected this data, the next step will be to use it to send communications that are as relevant as possible to your audience.
But what are the use cases of SMS for the Automotive sector?
SMS Offers
One of the most common uses and one that can contribute the most to generating new sales is certainly sending offers via SMS.
For example, when a model arrives at the dealership increase market research efforts that reflects the requests of the potential buyer, it is essential to keep the contact that has just been created alive by sending them ad hoc SMS :
- SMS to offer a special test drive
What better way to entice your potential customers than to offer them a special test drive, perhaps a few days before their visit to the dealership? You can let them test the car for a whole day, so they can test it on their daily commute.
- SMS to remind you of a special offer that expires at the end of the month
If there are special promotions active at the dealership or you want to encourage a purchase with an ad hoc discount, then the SMS can be the perfect tool. Sending a message with the details of the promotion or a special personalized message with the conditions of the offer is the ideal way to contact the potential customer. Let’s not forget that the SMS is discreet, it does not disturb like a phone call but is still read within 5 minutes by 98% of recipients.
Even in cases where the dealership visitor crawler data has not found the car he was looking for, SMS can be used efficiently: in this case, once the data has been collected, it will be possible to send.
- SMS to notify you of the arrival of a new mode.