The main content of this CMO Summit jointly organiz by Twitter and 36Kr. If your company or brand is interest in going global, or ne s to customize a brand going global strategy and plan, you can contact our optimiz brand going global marketing experts. Or you can learn more about brand going global marketing information:
A guide to avoiding the pitfalls of “Internet celebrities bringing goods” when deploying online overseas network promotion
With the rise of videos and live
broadcasts, “Internet celebrities bringing goods” has become one of the most popular promotion methods at home and abroad. However, careful friends must have also notic that Internet celebrities bringing goods is popular for a while, but there are also many Internet celebrities who have made mistakes. Those who have been on the hot search, publicly apologiz , actively compensat , and caus verbal battles, such incidents are not limit to domestic and foreign, and they are more or less occasionally seen among Internet celebrities. With so many people falling into the trap, how can you be a smart “Party A”?
Determine your marketing goals
As the name implies, the goal behind every brand promotion is to achieve certain expect indicators, such as expanding brand awareness, promoting several orders through live streaming, etc. The main goal of brand promotion is awareness and number of orders. In order to increase vnpay database awareness, big brands may spend a lot of money to invite celebrities or popular Internet celebrities to promote in order to gain high exposure. Similarly, when a brand is in a rapid growth stage, it sometimes aims at exposure and uses the influence of celebrities to develop more users.
Choose the right social m ia channels
There are many social m ia platforms us by overseas integrate your inventory management users, such as Instagram, YouTube, Facebook, TikTok, etc. Different platforms material data have their own styles. Only by following the usage habits of the target audience can we find the most suitable promotion path.
Instagram: The user group is relatively young and likes exquisite pictures and unique designs. At the same time, the stories function can be accompani by product links, which is convenient for attracting consumers to make one-stop shopping.