Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
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Brand Journalism
How to write an attractive title?
Where to place Calls to Action? What you need to know to create an Email that converts , you will find in this summary of the Webinar.
It seems that this is the year of Doppler Academy! With an average of 700 reg overseas data istrations per training , the second free Webinar of 2015 was broadcast on 04/08 by Beatriz Aguilar , Co-founder of Socialancer , a website dedicated to spreading the latest trends in social networks and Digital Marketing.
Oh! We recommend you take a look at the upcoming Doppler Academy so you don’t miss out. You can register for free. In the meantime, enjoy the video of a Webinar that will be remembered . Here it is!
Tell me what goal you are pursuing and I will tell you which Campaign to send
“When dealing with the text, nothing is innocent, nothing is casual.”
This is how Beatriz began the Webinar , who was in charge of teaching attendees how to create effective structures for their Campaigns using the power of Content Marketing . What does it consist of? Basically, it is about “marrying design with content” so that both elements enhance and mutually reinforce each other.
Beatriz chose the best way to explain the evolution of an
Email Marketing strategy : her own experience with Socialancer .
In an initial stage , its main objective was to build a large database to share the content and news of its blog.
In the middle phase , the key was to collect all the relevant data to further refine his aim and increase the effectiveness of his mailings . The secret? Testing ! He tested again and again using different types of content as well as various forms of organization and singapore data design of the piece to discover which ones he obtained the best results with based on openings and interactions.
A type of email for every need
Beatriz mentioned four categories of Campaigns that you can use and even combine, to reach your Subscribers with maximum effectiveness.
Blog Content: You can use these Campaigns to promote the articles you have on this Data you will identify areas published or create new special content for the contacts in your Database.
Campaign: This type of action consists of sending content related to more specific topics or addressed in greater depth, for example, in the form of eBooks . The main objective is to attract new leads by carrying out free actions.
Engagement: These emails are not intended to close a sale or promote a product, but rather to build a more personal bond with the Subscriber through closer and more human communication.
Selling a product: These Campaigns have the main objective of achieving the sale, so all the elements of the piece complement each other to persuade the Subscriber to do so.
What is the perfect structure for your Email Campaign?
If you want to create an email that achieves your goals, you’ve come to the right place! Beatriz took it upon herself to show how to organize your piece not only so that your Subscribers read every last CTA , but also to achieve the desired conversions.
Titles that work
One of the most important elements of your campaign is the definition of the titles. According to Beatriz, the most important thing is that they define each section of the content and allow for faster reading . Another essential characteristic of the titles is their ability to attract the reader’s attention and invite them to read .
A good way to achieve this is by basing the title on the needs that the user might have and including numbers, since they generate curiosity in the Subscriber . For example, “The 7 Deadly Sins of Marketing.”
You can also try using certain words that are very effective in attracting attention, such as: invitation, event, tool, templates, free and discounts.
Successful structures
Many times you sit down to write an email and your mind goes blank. It’s harder than you thought! Don’t worry, because Beatriz took it upon herself to show us the ideal structure of an effective campaign . Discover it!
Start with a greeting and the name of the recipient.