For example, Cisco, Intel, Microsoft and Oracle are developing Brand Journalism actions and creating press rooms to spread information that traditional media did not provide. Do you wonder how they do it? Pay attention to these 4 models and create your own mix between them!
Brand awareness: If you want people to know about your company, publish stories that are not driven by sales or lead generation, but rather based on the principle of spreading the word about your brand’s existence and what it is currently doing.
Industry News: Write about your own company but also about what i phone number library s happening in your industry. Don’t just cover yourself but go beyond your specific goal of selling more or attracting a larger audience.
For example, if a company sells tourist tickets
A it can have a site about Adventure Travel to exotic destinations and complement the work of the mainstream media with unique information.
Create and sponsor: If you want to position your company as an opinion leader , you can create an independent site with sponsors who endorse your track record and distinguish you from other competitors.
Lead Generation: Use content as a means of generating leads that can become customers . Take advantage of LinkedIn as one of the best sources of opportunity!
How to get content to more audiences
Our speaker placed special emphasis on the digital dynamics to connect content with your audiences . In general, some companies believe that if they have content they will get to a good end, when in truth it is not such a smooth or easy path.
Try to carry out actions on social networks, networking, Content Marketing, offline communication and search engines and you will finally get qualified clients . Think of each message aligning your brand with the needs of your audience and do not forget that all channels must communicate in a harmonious and coherent way .
In our webinar
Alberto also emphasized the variety of formats such as news, videos, documents, e-books, infographics, succ singapore data ess stories, guides, questions and answers, articles or photos. Go ahead and develop a real Content Marketing strategy and you will turn a stranger into a visitor, a lead into a customer and finally into a loyal prescriber !
As Doppler Academy was able to corroborate in its survey, 70% o remarketing the extremely effective reminder ad paid f companies do not carry out Brand Journalism . If your brand is one of those that has not yet adapted to this new digital ecosystem in which traditional media are increasingly limited and people have ever greater needs for content, you have a real chance to achieve it.