It was Alberto Arébalos who provided a current overview in this training and gave the best advice so that you can bring the most effective content to an ever-growing audience. The free online webinar was a record-breaking event with more than 700 registrants!
Below, you can access the recording to review ideas or concepts and make Content Marketing a tool to connect with your audience:From a communication point of view, the important thing is to persuade . If your company is looking to create an information portal and position itself on the podium of the most influential , visited, cited and success stories brands, you should know what is happening in the circle of digital connections.
First of all, your audience doesn’t
A care who your company is creating the content, but rather that updated 2024 mobile phone number data it is relevant and useful . Don’t make the mistake of believing that good communication only involves posting a tweet, a news item, or an advertisement.
Informing is not communicating, communicating is not talking, communicating is persuading! As Alberto said, communication involves making someone want your product, buy it, get to know you and at the end of the chain carry out the desired action.
We are in the midst of a new way of communicating and it is becoming increasingly difficult for companies to reach their audiences and generate impact in the media . In fact, perhaps your company is one of those that constantly challenges creativity to reach more loyal and receptive users to brands .
If you try to get people to trust your advertising messages 100%, your innovation will be limited and will have little impact on interpersonal relationships . Don’t try in vain to distinguish between digital and non-digital strategies, but focus on a comprehensive strategy with multiple sources and touchpoints .
Remember that there are more and more channels through which information can be sent and shared , and traditional means of dissemination will be oversaturated by the time you want to position a product .
As the media are becoming smaller and smaller
A they prefer impactful news that guarantee clicks and advertising revenue. Your cornerstone to convince them to publish your work will be to offer valuable information and to do so you should consider including journalists, editors or cameramen in your work team to make your corporate communication a success in terms of effectiveness.
In fact, it is becoming more common for executives and marketing directors to develop their own news s singapore data paces to support institutional credibility . You too can start using journalistic language in your company’s news to encourage loyalty and get new customers to trust your brand .
Brand journalism: How to generate useful content
With a long career as a journalist, writer, communications strategist a address extensions source google redirect to an nd crisis management consultant, Alberto was very direct with a motivating statement:
“There are no boundaries for your brand, like all large companies, to be in the media business. Having a journalist in your company will allow you to create content in multiple formats to channel concepts that are difficult to express through other means.”