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provide a better experience for the buyer
Customer experience starts long before a purchase is ever made. It starts from the second an organization decides to evaluate your solution and continues for the duration of their contract, all the way through off-boarding.
When sales reps run an efficient and informative sales cycle, it serves as a preview of what it might be like to work with an organization long-term. Consider these statistics:
87% of buyers expect sales reps to act as trusted advisors during the deal process.
63% of buyers say most customer experiences fall short of what they know is possible.
73% of consumers say that customer experience is a deciding factor when making purchase decisions.
An organization can increase its revenue by 10 to 15% just by improving the customer experience.
74% of customers are likely to make a purchase based on customer experience alone.
MAPs give your reps a way to immediately demonstrate value by shouldering the administrative burden of the sales cycle for each potential buyer. With a laser focus on desired outcomes — and what it takes to get there — a mutual action plan can help both buyers and sellers cut through the clutter. A mutual action plan reframes the conversation from “Here’s what we need from you to close the sale” to “Here’s how we can deliver value to your organization.