for their tips or success stories around targeted or personalized campaigns and the impact they can have on a sender’s reputation or business in general:
holloway:
“list hygiene and targeted, personalized campaigns go hand in hand in achieving inbox success. Keeping a clean email list is essential for maintaining a positive sender reputation and ensuring your messages land in the right inboxes. But it’s not just about the numbers; it’s about nurturing relationships with engaged subscribers through tailored content.”
great content helps drive email engagement and roi. Personalization is a must, but remembering the fundamentals is just as crucial to implement a great campaign.”
harral:
“we’ve built a strong brand reputation because we pursue opportunities to connect with our customers. That wouldn’t be possible without a clear strategy, particularly with our list hygiene and campaign execution.
Our campaigns that include personalization foster higher engagement, stronger customer relationships, and enhanced brand perception. As an added bonus, they can prevent your email sends from becoming spam. All good things come with a balance, though. Don’t over-personalize to the point that it gets overwhelming.
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What is a mutual action plan?
Sometimes called a mutual close plan, mutual success plan, or joint execution plan, a mutual action plan (or MAP) is a document shared between the seller and the buyer to set expectations throughout every stage of a sales cycle. It specifies critical steps and requirements for an organization to successfully purchase, implement, and derive value from a product or service. The sales rep is typically responsible for managing the mutual action plan and ensuring goals are met.
A mutual action plan typically begins as a template based on successful past deals, and is then customized to fit the specifics of each individual opportunity.
Whether following a simple outline or a more robust template, MAPs essentially work backwards from the desired outcome (successful purchase and satisfied buyer), mapping out:
What needs to happen
When it needs to happen
Who is responsible?
MAPs shouldn’t feel like a homework assignment for buyers, but an invaluable resource to streamline communication, cut down on wasted time, eliminate guesswork, and realize value from investments sooner.