analyst, idaho central credit union
to make the most of open data, focus on analyzing not just the open rates but also actions like clicks and conversions. This info can help you refine your email content, subject lines, and timing for maximum impact. Constantly monitor that data to develop your strategies. By basing your insights on both email opens and its associated metrics, you can increase your brand loyalty, ultimately driving improved engagement and roi to your business.”
how can you make the most of your click data?
The prevalence of security filters also means that a click may or may not be real. There are a lot of creative ideas out there around discerning non-human interactions (nhi) from those of real subscribers. Common methods include:
comparing time of open to time of click – if they both ghana telegram number database happen at/near the same time, especially immediately following time of send, it’s likely an nhi.
urls that a subscriber wouldn’t actually see/click, but a filter nhi would.
Both of these require additional time, effort, and crawler data customization to reporting that not every marketer has the bandwidth or resources to implement. Here are our trailblazers’ tips on making the most out of click data:
monitor your data consistently to
make the most of your click metrics. With that data, you understanding the nuances of email engagement can establish a baseline expectation of how your content will perform. This can be adopted through implementing tracking techniques and fostering a genuine connection with your contacts. This data will help to refine your overall strategy and lead to significant results.