casey harral marketing operations

analyst, idaho central credit union:
“it’s crucial to understand the value of an email open because it shows that people are interested in your content. While apple mpp and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Casey harral, marketing operations analyst, idaho central credit union

to make the most of open data, focus on analyzing not just the open rates but also actions like clicks and conversions. This info can help you refine your email chile telegram number database content, subject lines, and timing for maximum impact. Constantly monitor that data to develop your strategies. By basing your insights on both email opens and its associated metrics, you can increase your brand loyalty, ultimately driving improved engagement and roi to your business.

how can you make the most of your click data?

The prevalence of security filters also means that a click may or may not be real. There are a lot of creative ideas out there around discerning non-human interactions (nhi) from those of real subscribers. Common methods include:

comparing time of open to time of click – if they both how should you consider happen at/near the same time, especially immediately following time of send, it’s likely an nhi.
Including hidden urls that a subscriber wouldn’t actually see/click, but a filter nhi would.
Both of these require additional time, effort, and dating data customization to reporting that not every marketer has the bandwidth or resources to implement. Here are our trailblazers’ tips on making the most out of click data.