I can say that at least 90% of the readers of this article have heard of the term “ Digital Marketing ”. And, if more than 40% of small businesses in the state of São Paulo already work with some Digital Marketing initiative, we can conclude that entrepreneurs are learning to explore its benefits, right?
Wrong Digital Marketing
or online marketing initiatives within all the belarus phone number list possibilities that marketing offers to companies, are very little, if at all, explored by entrepreneurs. Less than 32% of companies in the country have institutional websites. Less than 57% are present on some social media.
that’s exactly where the most
important issue addressed in this article comes in: this is just the beginning of the digital world to be explored.
In other words, most entrepreneurs believe discover the main functions and that having a website and creating a profile on social media is working on their companies’ digital marketing.
My dear colleagues who own one or more can Digital Marketing companies, the moment of truth has arrived: this is just the beginning of your possibilities. And a beginning that needs to be planned so that your target audience can be reached.
Let your audience find you
In the digital world, your audience can be sale lead found in many ways, and they can and want to find you in many ways:
In search engines: Google, used by more than 90% of the Brazilian population;
On different social media: Facebook, Instagram, can Digital Marketing LinkedIn, Twitter, YouTube, Periscope, SnapChat, among many others;
Via email: the public does not want spam, but wants to receive information of interest to them in their inbox, visited daily by 82% of Brazilians;
On your website: to understand exactly
what you offer, through your content;
On reference websites in the area: association websites, such as ACI Campinas, among others;
On opinion and/or complaint websites: such as Reclame Aqui, to find out the real experience of other customers with your brand;
Applications;
Among other channels
And, for you to be found. You need to work on your digital strategy. Content, SEO ( Search Engine Marketing. Inbound marketing. Marketing automation, online customer service. And the list goes on…
My intention is not to scare you dear reader
list everything you are not doing. My intention is to present a world of digital possibilities that are quite possibly unexplored by your company, and to make you want to roll up your sleeves and test these new digital contact points with your audience, which can bring even more sustainable results for your company.
Digital Marketing should target your audience directly, wherever they are, in the way they prefer. It offers companies a variety of possibilities and, in most cases, much more assertive results than traditional marketing.