Last Tuesday ( 10/11/2016), I had the opportunity to participate in a great event: SEMrush’s Online Meetup , with the theme “ Secrets of Content that Converts ” . The webinar lasted 2 hours and 30 minutes, had more than 500 participants, and other excellent speakers: Denis Andrade ( Mateada ), Pierre Veyrat ( We Do Logos ) and Vitor Peçanha ( Rock Content ). Learn more about the event:
I was the first to present
with the talk “Content to attract and convert leads” . I talked argentina phone number list about best practices and tips for developing content in general, then focusing on specific initiatives to attract and convert strangers and visitors into leads, at the top of the content marketing funnel . In the presentation, I addressed context, relevance, target audience study and persona development, in addition to the need to define which conversions are established for each project.
Denis Andrade ( Mateada ) then gave his talk “
How to know if people are liking your content” . Denis clearly showed us the step-by-step process to find out how your audience reacts to your content, what its quality is, and acceleration and increased accuracy what the expected results are. He also gave us some great tips on how to develop quality content, how to monitor the behavior of leads on your website, how to improve the positioning of content with few views, among others.
Pierre Veyrat ( We Do Logos ) came on board
right after, Secrets of Content giving great tips on keywords taiwan lead and SEO, with the talk “The keyword: the cornerstone of every strategy” . He showed all his expertise in SEO, presenting in detail the best practices of the activity, as well as several strategic tips from the company itself. Pierre also spoke about optimization tools, which attracted great interest from the audience, generating some questions after the talks.
Finally, Vitor Peçanha ( Rock Content )
gave his lecture “The principles and implementation of Vendarketing (Sales + Marketing alignment), presenting Content Marketing cases, and how to unify the Marketing and Sales departments: working with aligned basic definitions, group metrics, and using communication processes and tools. According to him, marketing is no longer just about “creating pretty things”, but rather about acting on the sales strategy, attracting customers effectively.
After the talks, some questions were
asked to all speakers, and comments on content marketing and SEO were the most requested.
To close the webinar, the speakers presented their perceptions Secrets of Content on 3 previously chosen websites, suggested by the audience at registration: an electronics e-commerce, an e-commerce for healthy products, and a website that offers corporate travel.