During such selection, you will receive a list of the most typical key queries, which can then be expanded and divided into separate subcategories.
For example, during the selection of keywords you received a list of 50 keys. It is not practical to keep all these keys in one category “Baby strollers”, so you can highlight the subcategories “Baby strollers for twins”, “Strollers”, etc., and distribute the selected keys between them.
Step 3: Use search suggestions to create a semantic core
If intuitive keyword selection is not for you and nothing comes to mind, then I recommend taking into account the so-called search suggestions. Search suggestions help you understand what queries customers use to search for products/services in your category.
To do this, we enter the query we are interested in into the Google search bar, for example, “baby strollers”, and look at the search suggestions at the bottom of the search results:
With the help of these search suggestions, you can expand your semantic core.
P.S. You can also go through each search suggestion and analyze other user queries that can also be included in the promotion of your resource.
For example, we follow the link “baby italy telegram data strollers Ukraine” and get a new list of search suggestions:
Step 4: Long Tail Keyword Research
Long tail is low-frequency, low-competition keywords consisting of three or more words that bring the lion’s share of search traffic to the site. Among novice SEO optimizers, there is an opinion that in order to attract large search traffic, promotion should be carried out by high-frequency queries, but this opinion is erroneous. Firstly, high-frequency and highly competitive queries do not always meet the interests of users. Secondly, promoting a executive list site to the TOP for these queries will take a very long time, therefore, at first, your site may not receive any traffic at all for these queries.
Example/ As a rule, top words usually consist of one or two words that describe the main activity of the company. In our case, this is the high-frequency “strollers”. Let’s assume that for this request, your site is in the TOP-30 of the search engine results. In this case, you get little traffic.
However, let’s imagine that you have chosen the long tail “baby strollers in Ukraine inexpensively” as the promoted keyword, and for this query you are in the TOP-3 of the search engine, then the lion’s share of the search traffic will be yours.
Step 5: Analyze the semantic core of your competitors!
One of the effective ways to select semantics is to analyze the semantic core of competitors. We select the TOP-5 competitors of your site and analyze their semantic core. I suggest performing the analysis using the Serpstat keyword selection service. To do this, you need to enter the address of the competitor’s site in the search, after which you will be presented with a list of keywords by which it is promoted:
It is worth noting that the semantics of competitors act as a hint for you. You do not need to promote your resource using the same keys. It would be correct to analyze the semantics of the competitor, evaluate the positions of the client’s site for the queries that interest you, and highlight the weak points of the competitor for yourself, with the aim of occupying top positions for these keys.
Step 6: Use a keyword tool (Google AdWords Keyword Planner, Serpstat)
Currently, a keyword selection tool will help you select semantics quickly and efficiently. There are paid and free tools for selecting semantics. Among the free ones, you can highlight Planner Google AdWords keyword selection.
The mechanism for selecting roman coba chief information officer keys is very simple. Google AdWords Keyword Planner (https://adwords.google.ru/KeywordPlanner):
1. Enter the keyword and ad group options in the “Find keyword and ad group options” field, the key categories that we selected in the first step.