EAT (e.g. Advice) – In their blog , Google made it clear that sites affected by major updates need to review their EAT : Expertise, Authority, Trustworthiness. This makes sense when you think about the variety of signals needed to evaluate EAT. EAT can’t be evaluated by one signal algorithm; it requires multiple algorithms working together in multiple areas on-site and off-site. This requires an update to the Core, fundamentally updating how the other parts work together.
And probably another 200 things
In a way, you can think of the Core as the engine of a car. You can use different types of fuel, tires, spoilers, etc. to make it go faster, but brazil telegram data sometimes you just need to replace the whole engine, that is, the part that makes the rest work.
Several times a year, Google replaces the engine, when it needs to change how the other parts coordinate.
You can’t. At least not in a way that you might consider “preparation.”
I love this description of a major Google update
One way to think about how a major update works is to imagine that in 2015 you made a list of the top 100 movies. A few years later, in 2019, you refresh the list. It will change naturally. New and wonderful movies that didn’t exist before will now be candidates. You may also reevaluate some movies and realize that they deserved a higher place on the list.
This is a good comparison. It’s not that a site has to have done something wrong to be demoted, but rather that it can be beaten by sites that are simply better suited.
This could be due to advances in signal rita rushing human resources executive interpretation (for example, Google is getting better at understanding intent) or better crawling, which allows it to surface content it couldn’t find before.
So the only way to prepare your site is to never let it get beaten.
In short, the only way to get or keep top rankings is to best meet the intent of Google users. This is a critical element to keep in mind.
Users aren’t yours, they’re Google’s. And Google values them. So much so that it’s constantly tweaking its algorithms to better serve them, and it “frequently changes engines” for the same reason.
So if you want to survive major updates, or even any database d updates, you need to take care of the visitors that Google gives you.
Take better care of it than your competitors. And better care than Google can do itself with a featured snippet. If you do this, you will survive major updates.
And for ideas on how to do this, I highly recommend reading Google’s Guidelines for Search Quality Raters .
And if you don’t feel like diving into that reading, I also wrote an article about these guidelines which you can find here .