So, there’s a lot of potential within the platform for B2B social selling and professional networking. But is LinkedIn Sales Navigator the right tool for this?
In this guide, we’ll explain Sales Navigator, how it works, its ROI potential, and some tips and tricks.
So, is LinkedIn Sales Navigator worth it?
What is LinkedIn Sales Navigator?
Sales Navigator is one of LinkedIn’s paid tools designed for sales teams.
Among its key features, you can.
The origin and evolution of Sales Navigator
Sales Navigator was born for sales professionals to establish and grow relationships with prospects.
Over the years, it has evolved, offering features take email marketing service such as advanced searches, detailed metrics, and insights, and it has included InMail in the deal.
Its evolution reflects LinkedIn’s commitment to empowering sales professionals with actionable insights and meaningful connections.
Free LinkedIn Account vs LinkedIn Premium
While LinkedIn Premium offers a series of very beneficial features, your free LinkedIn account also offers some solid features.
However, they may come up short depending on your need.
We will be looking at four basic features that appeal to everyone:
1. Profile Views
With LinkedIn’s free plan, you generally receive a notification such as this:
Generally, you will not be able to see who has viewed ranking create free accountor log in your profile, but you may be able to see where they work or at least in what industry.
However, LinkedIn Premium gives you a detailed report of who has viewed your profile.
This is beneficial if you want to use those views as a stepping stone to reach out to them and expand your network through their previous engagement.
However, if you’re not planning on using that information, it may not be a deciding factor at all.
2. Searches
The amount of searches you do with your free LinkedIn account is limited.
You are only allowed 12-15 searches a month.
On the other hand, with a Premium Account, you can have unlimited searches.
This is beneficial when you’re building a database through LinkedIn searches.
It’s also worth the investment if you are ws data a recruiter or a job seeker, as you can expand your search and find that perfect candidate.
However, if you don’t want to upgrade based on the search amount alone, you can still avoid it.
Go to “Manage my network” where you can access some profiles until your searches are renewed. Or invest in an all-in-one tool