Migrating a business to the digital world has become the main goal for entrepreneurs looking to succeed with their brand. Learn how to take the first step!
Going digital means taking businesses from offline to online. Many people believe that these two environments don’t mix, but that’s a thing of the past.
Nowadays, the question is not “if” it is important to make this change, but rather “how”.
With the rapid development of the internet, we have been consuming more and more through the online environment, which has made the space very receptive for those who want to undertake.
However, migrating to digital is a task that requires strategy. To start this process, you need to be able to adapt quickly and have some prior knowledge, or hire a digital marketing consultancy that will help you on this journey.
But do you know why it’s important to take your business from offline to online? Keep reading, I’ll explain.
Why migrate to digital ?
Migrating to digital is important to expand sales and reach new target audiences.
In 2020, with the arrival of the Covid-19 pandemic, entrepreneurs looked for alternatives to reinvent themselves and continue undertaking, as a result of which the Brazilian digital market experienced a significant increase.
Between March and May 2020, a new online store was created every minute in the country, according to information from a survey carried out by the Brazilian Electronic Commerce Association (Abcomm).
The internet allows your customers to be just a few clicks away, which has facilitated sales during specific database by industrythe pandemic and created a new way of marketing and consuming products.
But don’t worry, you won’t have to close your physical business and start from scratch. The digital environment allows companies to take advantage of previous experiences and products, which can make your store even more authentic and attractive.
Are you still unsure whether or not you should migrate to digital ? Check out the reasons I have listed for you:
Cost reduction
If you already have a business, you can imagine the amount of costs that a physical space brings, in addition to other bureaucracy.
By taking your company digital , many fixed costs are eliminated and you can take advantage of this amount to invest in strategies that bring more profit to the company.
Plus, you can save money when you know exactly where your results are coming from.
Greater growth potential
The offline environment provides limited experiences, which are often restricted to a regional territory.
In digital , there are no limits. It is you who will define the number of customers and the appreciate the following are some target audience you want to reach.
If you want to increase brand visibility and focus on visibility, you can reach people from anywhere in the country and even abroad.
Better management and analysis of results
Good management is an intrinsic characteristic of any enterprise that seeks success.
When investing in an online business, accessing data becomes simpler. The information america email list will be centralized and you will be able to analyze your company’s results with just a few clicks.
Now that you know the benefits of the online environment, it’s time to take action!
How do I get my business online?
Are you eager to be a successful digital entrepreneur and make your business even more accessible and profitable?
Check out the tips I’ve prepared to help you have a smooth transition:
Choose the best business model
On the internet, you can find several alternatives for those looking to start a business. Discover the main digital business models:
- E-commerce: online product store where customers can access your goods;
- Marketplace: if you don’t want to invest in your own website, you can use third-party platforms to market your products;
- Providing online services: take advantage of digital tools to provide easier and faster service, via email, chat or video conferences;
- Online courses: share knowledge through paid courses, use different formats to make it more attractive.
Define who you want to sell to
Defining the “ideal customer” is essential for your store to discover which target audience it should invest in.
When you define your business persona , it becomes even easier to think of strategies and practical actions to engage your customers and convert sales.
If you’re unsure about where to start, try to think of real characteristics that define your customers’ profile.
The persona is a semi-fictional character, so you can even choose a name, age, profession, marital status, interests and hobbies, based on data and information you already have.
There you go, your persona is almost ready.
To make it even more assertive, audit the content of other brands and analyze issues related to your business area.
Open channels of dissemination
There are many means of communication at your disposal to help you migrate to digital .
You can start by creating a website, which will give you your own space on the internet. On this platform, you can advertise services, offer appointments and register emails to send promotions.
But don’t forget about social media! If you can’t have a website yet, be on another channel.
You can use Facebook, Instagram and even Youtube to attract customers.
Each platform offers specific possibilities, so you need to be attentive and carry out the correct segmentations.
Listen to your audience
Listening to the customer is essential to offering a product that meets consumer demand.
By listening to your audience, you are helping to reduce the abandonment rate and customer turnover (churn rate) and offering a quality experience.
In an environment full of new ventures, knowing how to listen to the customer and identify needs makes all the difference in customer loyalty.
Make mistakes and learn from them
The world of digital marketing is still new to most business owners, so don’t worry about getting it right the first time.
Test and optimize strategies, after all, each business is unique and needs personalized planning.
To make this process easier, take marketing and social media courses. There is a lot of free content available on the internet.
This way, you can learn the main tactics and generate more visibility and profitability for your company.
Have a marketing plan
Having a good marketing plan is essential for any business, whether offline or online.
In this document, you will define your short- and long-term goals, spending limit, persona, key success indicators, metrics analysis, among other details.
Only with a marketing plan is it possible to measure all stages of the customer journey and understand what they need. With it, you can make strategic and assertive decisions to ensure the success of your business.
Migrating to digital without this strategy can cause losses. Therefore, seek professional advice to understand which are the best solutions for your business .