Do you already know the main digital marketing trends for next year? Keeping up with the digital world is essential to ensure the growth of your company.
So, keep an eye on the tips and trends that should be closely followed in 2022.
Digital marketing is an area that creates new trends every day, and some even say that we have lived ten years in just one given this scenario of digital transformation and advancement of new technologies.
In this context, small entrepreneurs need to keep an eye on the main marketing challenges, so they will be able to organize and systematize strategies and tactics to be applied in 2022.
In this article, I will introduce you to the 12 main trends in the digital universe and simple ways to apply them to your business.
Who knows, maybe you can start the year with a new marketing strategy aligned with trends and your goals?
Find out now how important it is to be aware of market trends and adapt to your consumers’ habits.
How important is it to follow digital marketing ?
Keeping up with digital marketing is important for everyone who wants to boost their business, from large to small entrepreneurs.
If you are looking to strengthen your brand image, expand technological capabilities and maximize customer experience, you are in the right place!
Knowing the demands and challenges of the market is important to establish a connection recent mobile phone number data with customers, understanding which channels they are most present on, the content formats they prefer and the best actions to form a community.
With the arrival of the Covid-19 pandemic, consumers underwent a profound change in habits and began to consume much more online, for example.
This change in behavior needs to be incorporated into your day-to-day digital marketing strategies , whether by migrating your business to the online environment or investing in improving your social networks.
But there are still many other changes in the market that need to be closely monitored. If you want to be up to date with everything that’s coming, check out the main trends for digital marketing in 2022 right now!
Discover 12 digital marketing trends for 2022
In 2022, your business needs to be aligned with all the new trends in the digital universe. To do this, keep an eye on the latest developments and don’t be afraid to innovate.
Below, we have separated 12 topics with the main digital marketing actions for the next year. Based on these tips, your company can ensure major changes in the digital universe and be prepared for the transformations resulting from the pandemic.
The tips were designed and prepared according to the Marketing Insights 2022 report , produced by DoAd Media, which analyzes movements and trends in the digital marketing agenda .
According to the experts who designed the report, innovation is the main way out for creating strategies that can define future relationships between companies and customers.
Continue reading and find out what’s new and what’s challenging for 2022.
1. Stronger SEO
Search Engine Optimization, also known as SEO, is one of the main internet without any kind of problem marketing strategies. In 2022, this strategy is likely to be even more valued.
Through SEO techniques, your company is able to achieve organic placement, that is, unpaid, on the first pages of search engines such as Google and Bing.
Furthermore, achieving prominent positions in major search engines guarantees more qualified customer traffic and helps your business reduce costs with paid media.
2. Content marketing in the spotlight
If you do a quick search among your competitors, you will notice that more and more websites are incorporating a blog section into their structure. Content marketing has been gaining prominence among digital strategies.
Having a reserved area for publishing articles, tips, manuals and even newsletters is important america email list for sharing topics related to the company’s products and services.
The publication of these articles serves as a source of information for consumers and helps in the process of optimizing websites. An optimized website has an even greater chance of reaching the top positions on Google.
But content marketing is not restricted to websites, it is omnipresent across several channels: social networks, YouTube channels, articles on Linkedin, Pinterest, etc.
3. Data is everything!
You probably already know that tracking the origin of your customers on the web and knowing how they behave on your website is important for improving a company’s digital strategies. But for them to bring results, you need to know when and how to use them.
With an increasing number of connected consumers and the implementation of the General Personal Data Protection Law (LGPD), taking care of your customers’ privacy has become another point to be considered.
Another point to consider is Google’s decision to remove cookie tracking from websites, so companies will no longer be able to rely on the outsourced and automated database for remarketing and sending email marketing.
Therefore, companies have started to implement their own data collection systems. This strategy is efficient for evaluating conversion and acquisition rates, based on proven data and statistics.
4. Sophistication of social media platforms
Over the years, the number of active users on social networks has grown exponentially. To avoid being left behind, you need to adapt your business to the rapid development of networks.
First of all, understand which platform your customers browse the most. Then, try to learn about the different formats and language used on that network.
For example, if your consumers are on Instagram, don’t hesitate to use all the resources it offers to produce content. Use Stories to engage with consumers and Reels to present your product, for example.
Networks are becoming increasingly sophisticated and algorithms are being improved, so invest in professionalizing your content, whether it be video, design or text.
5. Digital marketing monitoring
Digital marketing monitoring can be carried out in conjunction with the company’s own data management; tracking your consumer’s journey is essential to increasing the conversion rate.
From organic search to final purchase, monitoring your customer’s journey is the recipe for success to understand and increasingly facilitate the sale and promotion of your products.
Currently, there are several mechanisms that can help you with this task, from Google Analytics, Google Ads, Facebook tools to customized tracking software for each business.
6. Increased use of AI
Artificial Intelligence has been gaining prominence in several areas, in digital marketing it is important to provide an experience of user interaction and customer service.
With the rapid development of technologies, the public has increasingly desired personalized tools that help and facilitate everyday tasks, all without losing the human touch.
Relying on mechanisms such as chatbots , for example, is essential to automate processes and save teams time, offering customers fast and dynamic service. Using intelligent chatbots can help you:
- speed up customer service;
- centralize information;
- collect user data;
- optimize process management;
- qualify and generate leads;
- and much more.
7. Optimization for voice searches
Another AI mechanism that is gaining traction in the market is voice search. Consumers are looking for an easy and agile experience, and your company needs to be ready to serve them.
According to a survey published by Ilumeno, a data science company, voice search usage grew 47% among Brazilians during the pandemic alone. This data reinforces the importance of investing in audio content.
Your company can do this by developing targeted strategies to answer questions asked to virtual assistants. Invest in producing audio content, whether podcasts, audiobooks or audio posts.
8. Bet on smartphones!
The increase in voice searches is directly related to the predominance of smartphone use for browsing digital spaces.
Cell phones have been the main devices used by consumers, so keep an eye on them and adapt your company’s strategies to offer the best experience on this device.
Invest in a responsive, agile and easy-to-navigate website that allows users to find everything they want without having to use a computer.
9. Inclusive and authentic marketing
Authenticity is one of the key concepts for digital marketing in 2022. Consumers are saturated with standardized visual identities, companies that convey their values and essence tend to highlight their services and build customer loyalty.
But don’t forget that marketing also needs to be inclusive, actions are worth much more than speeches.
Paying attention to your business’ institutional positioning and establishing social responsibility for the brand will be even more important over the next year.
Companies that demonstrate an understanding of their role in the social context are able to connect more with customers and gain consumer identification. Therefore, keep an eye on actions that demonstrate social commitments, such as sustainability, inclusion and diversity.
10. Influencer Marketing
When we talk about influencer marketing. The idea of big influencers and celebrities immediately comes to mind. But that’s not quite the case.
Small influencers are also capable of bringing new customers and identification to your brand.
To create a good campaign with influencers. First. You need to think about which figures have the most affinity and identification with your brand. So that when interacting with your product. The image conveys veracity and not just commercial appeal.
11. High capacity building
As you may have noticed, digital marketing is constantly changing and transforming. It can be difficult to keep up with all these new developments, which is why seeking training in this area has become a necessity.
With the sophistication and professionalization of many devices, the market has not given much space to amateurism and improvisation. If you want to achieve results, seek training and refresh the knowledge you have already acquired.
The good news is that on the internet itself you can find several free courses. That teach you everything from basic concepts to complex digital marketing strategies .
12. Autonomy marketing
Learning to manage your own online business is a way to reduce costs and improve results.
With the crisis generated by the Covid-19 pandemic, many microentrepreneurs began to specialize. And dispense with the support of communications agencies, taking on the main role in marketing management.
Develop autonomy for your company and understand the purpose and main digital marketing strategies for your business model.
Don’t know where to start and are looking for a simple way to generate growth and autonomy for your business? Check out the following topic!