The Subject line of your Transactional Email should be direct, specific, and if you’re a bit daring, you can add a little creativity. The important thing is that the recipient of the piece immediately identifies that this is the information they’re expecting .
In this example, Desigual used as Subject: [[[name]]], here is your purchase receipt.
In addition to perfectly fulfilling this recommendation, it adds a plus to the content: a super warm message that serves to build customer loyalty and create a more lasting bond.
Congratulations to the marketer
Desigual Transactional Email Example
Insert Valuable Links: Amazon
You have to take your hat off to the way this eCommerce makes use of advertising database Transactional Email. In the example below you can see that the brand has wisely decided to add links to the piece that could provide great value to the customer .
However, these are Calls to Action with little visibility, which shows that they are not the priority part of the content and do not cloud the user experience .
The CTA that stands out above the rest, due to its location and colors, is the link to track the shipment . Oh! And it also has another plus. Instead of leading to the page of the company in charge of transporting the product, it links to the Amazon website , from where you can also track the order. A very smart decision!
In this way, they manage to bring the customer back to their site to continue collecting information and, why not? Tempt them with a new purchase! Applause for this Transactional Email expert .
Amazon Transactional Email Example
Using them as a marketing tool: Doppler
As you may know, Transactional Emails have 4-8 times higher Open and Click Rates than traditional usa data Emails. Obviously, it’s a golden opportunity to insert a promotional message!
Of course, don’t lose sight of the fact that the main objective of the piece is to build your first website step notify something and this doesn’t have to go unnoticed, but quite the opposite. Your promotional content must be efficient but discreet so as not to be invasive .
Doppler makes great use of its confirmation messages to add smart marketing touches. Have you downloaded a Free Material ? In addition to sending you a confirmation email, it invites you to create an account to put into practice what you have learned. Bravo!