Melissa Ruppel
Melissa Ruppel
Account Manager at @fromdoppler. She loves practicing Yoga and is a big fan of bike rides.
Wrote 12 posts
RecommendationsIncrease your sales with Doppler
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Join nowEmail Marketing + Surveys
If you want to send surveys to your customers but don’t know how to get your contacts to complete them, discover here the advantages of Email Marketing and how to use it effectively.
Nowadays, with the possibilities offered by the digital world, face-to-face surveys have almost lost their meaning . Why? For multiple reasons: they require more money, time, effort, and the results tend to be unfavorable compared to other channels.
In this context, Email Marketing has become the most efficient tool to create and send surveys in a simple, fast and economical way. Not only that! You can even take advantage of the opportunity to complement the pieces with some Marketing action that benefits your business.
Do you want to know more about the benefits of sending your surveys by email and how to apply the best strategies to obtain amazing results? Keep reading!
Advantages and applications of email surveys
Do you have any idea of the variety of surveys you can send via email? It’s not just about asking your customers about their satisfaction regarding their interaction with your brand. There are many other options you can implement that will help you build customer loyalty and grow your business .
Finding the keys to improve your Conversion Funnel
Obtain feedback on your products or services to improve their level, based on your customers’ expectations.
Find out how satisfied your contacts are with your brand and your customer service.
Find out which products are most valued by your customers.
Reveal what products your customers would expect you to what to look for in a website hosting offer that you don’t yet.
Get feedback on a particular event, training, etc.
Customize survey types for different Subscriber segments .
These are just a few ideas on how you can get the most out of email surveys . The important usa data thing is that you can get as much information as possible to adapt your business to the needs and expectations of your customers.
How to improve the response rate to your email surveys
If you want your Subscribers to actually answer the surveys you send, you should follow some tips that will be useful for your contacts to open your pieces and then complete the desired action . Take note!
#1 Create attractive subjects
As always, Subjects are a key element when it comes to getting good results. In this case, the important thing is that you can motivate your Subscriber to do something that, generally, they tend to be lazy to do.
A good tip is to personalize the content , announce a benefit if the survey is completed, and anticipate the time it may require.