Why think about such a trifle as an email avatar? First of all, it will help clients recognize you right away. And the profile logo also affects the open rate of emails. Let’s figure out how to add it to popular email services.
What is a sender avatar
An email avatar, also known as a profile logo, is a small circle with a picture located above the message next to your name and address. Clients see it in their mailbox and immediately understand that the letter is from you – and inside there is probably an interesting offer.
As a rule, email services assign standard avatars to new users. These can netherlands phone number data be the first letters of a nickname or a
maximally impersonal silhouette. In contrast to social networks, a profile photo is an optional element of email. Even Google business emails arrive without them. This is why emails with an avatar stand out from others. A small experiment: look at the image.
Which messages did you pay attention to first? Chances are, you looked at the newsletters from Sputnik and Business Insider before turning to O, M, and I.
How Avatars Affect Open Rates
Avatars in emails are not only visually appealing, they also bring tangible benefits. According to DMA’s latest Consumer EmailTracker report, 61% of users are more likely to open emails from companies they know, and 39% do so because they recognize the brand’s logo.
For any brand with an email strategy, this means one thing: an email avatar, especially one with a logo, will increase your open rates. It will make you more recognizable — and more trustworthy in the eyes of your customers.
Using a company logo as an avatar is a great way to increase brand recall the most important pages to include and stand out from the competition. It will help customers quickly find your messages in a cluttered inbox.
How to Add an Avatar for Different Email Clients
Adding an image to a company profile is fairly easy in any email client. Another thing is that avatars are not displayed across different service providers. So, for example, if you send an email from Outlook to Gmail, Gmail clients will not see the avatar you set in Outlook.
If you want to send bulk emails so that your profile picture appears loan data in any email, you need to create a corporate email domain and associate it with each email service. Then set the profile picture everywhere for that domain – with each provider separately.