Are you sure that your marketing is effective and your investments in it pay off? In this article, we will consider the main indicator that will help you get an objective assessment — the conversion rate. We will tell you how to track this metric and how to influence it.
Conversion: why you should monitor it
Conversion rate (CR) is the percentage of users who have performed the required action. It can be different and depends on the goals and objectives. For example: add a product to the cart, buy something, leave a review and even like a post.
Conversion rate is the main metric of marketing success, which malaysia mobile phone number data directly affects revenue and profit. It shows
how well a business converts potential customers into real ones. If an online store has a high CR level, it means that it offers interesting products, has a cool, user-friendly website and effective advertising campaigns. In the case of low conversion, it is possible that the resource is inconvenient for users, the quality of the products does not meet expectations and marketing offers do not reach the target audience.
Increase profits. The higher
the conversion rate, the more targeted actions. This leads to increased revenue, and therefore, business growth.
Optimize marketing. Conversion analysis helps businesses understand which marketing strategies are most effective. This allows them to distribute their budget between different channels and track the results.
Improve user experience. A low conversion rate often indicates problems with UX/UI: an inconvenient website interface, long page loading times, or a confusing checkout process. Optimizing these points increases conversion, improves customer experience, and increases loyalty.
Conversion is not only an efficiency indicator, but also a tool for optimizing mistakes newbie website owners business processes, improving customer interactions, and an opportunity to increase profits.
Conversion types
This indicator can be calculated for almost every target action. We will tell you about the most important and largest ones.
In sales, CR is the percentage of people who bought something from the total number of visitors to an offline store or website. A key metric for retail and online retailers. It shows the effectiveness of the sales loan data process and the attractiveness of goods or services. For example, if you have a low conversion rate, it could indicate low-quality products, poor service, or an outdated website.