“Let’s do it after the May holidays” – we say this phrase like a mantra already at the end of April. Unfortunately, this affects business productivity. We spend almost 2 weeks passively: some employees go on vacation, and even marketers are in a “barbecue” mood.
On the one hand, there is always an increase in sales during the holidays in retail: people spend time in stores and are ready to spend. On the other hand, in May, many people go on vacation or open their summer cottages. How not to sag during the holidays and get the maximum profit from them – we tell you in the article.
On the May holidays
people rarely buy gifts, but they still go to stores, entertainment centers korea mobile phone number data more often and spend money. Therefore,
a competent marketing strategy determines whether you will receive increased profits or not.
How consumer demand changes during the May holidays
The May holidays are a time of rest and entertainment, so many are ready to spend more during this period. However, NielsenIQ conducted a consumer demand study in 2022 and found that 73% of shoppers are trying to cut costs compared to 2021. And 40% do not plan to spend extra money during the holidays at all.
This year, many Russians decided to fly away on vacation. Air carriers have noticed an increase in demand for flights by 15-30%. Nevertheless, many people will remain in the cities. And you will certainly find something to offer them!
During the May holidays, there is an increase in demand for various categories of goods and services. Main areas:
Tourism and travel
Long weekends stimulate demand for hotel reservations, transport tickets and excursions. And also for sports and recreation goods. Many people want to spend time outdoors, so interest in bicycles, roller skates, boats, sportswear is growing.
Outdoor recreation and more. May is a traditional time with family do’s and don’ts when list and friends, so the demand for picnic goods, barbecues, board games, as well as books and films increases.
Entertainment. There are many days off ahead, and customers spend them not only on barbecues. For example, many spend time with children, go to cafes or shopping centers.
Goods for home and garden. The May holidays are a reason to tidy up the loan data house. And if the weather is good outside, then gardeners are busy preparing for the summer season. The demand for seeds, seedlings, gardening tools, fertilizers and plant care products increases.