Unoziva here kuti yakawanda sei digital marketing agency inochaja? Kusarudza iyo yakakodzera kubata yako online zano. Yakawanda sei iyo isarudzo yakakosha. Nekudaro, usati wanyura mugungwa rezvinobvira, zvakakosha kuti unzwisise mutengo wechimiro kuseri kwemasevhisi aunopa.
Nokuti? Nekuti mutengo waunobhadhara wakanangana nekukosha kwaunogamuchira . Kufambisa iyi nharaunda neruzivo. Yakawanda sei iyo digital marketing agency inobhadharisa: mitengo yemasevhisi uye nenjere inogona kuve mutsauko pakati peyakasarudzika ROI uye yakaraswa zviwanikwa.
Gara nesu uye iwe uchaona zvakakosha zvinhu zvinopesvedzera mutengo wepurojekiti yega yega. Kubva pahukuru uye kuoma kwemasevhisi, ruzivo uye nzvimbo, chinhu chimwe nechimwe chinoita basa rakakosha pakuona mutengo wekupedzisira.
Nenzira iyi, iwe unonzwisisa kuti nei mamwe masangano achibhadharisa kupfuura mamwe uye kuti chimiro chemusika wedhijitari chinokanganisa sei mitengo yemasevhisi. Iwe unozodzidza zvakare maitiro aungaita chokwadi chekuti uri kuisa mari yako nehungwaru. Gadzirira kuburitsa zvakavanzika zvemitengo yekushambadzira yedhijitari uye tora kutonga kwehurongwa hwako hwepamhepo!
Digital Marketing Yakawanda sei iyo Services: An Overview
Kushambadzira kwedhijitari kunosanganisira nzira dzakasiyana siyana uye matekiniki ekusimudzira zvigadzirwa mudhijitari tenga bhizinesi fax broadcast nhamba rondedzero sphere. Imwe neimwe yemasevhisi inoita basa rakakosha mukuvaka kwakasimba kuvepo kwepamhepo uye kukwezva vateereri chaivo.
Pazasi, tinotsanangura zvakadzama mamwe masevhisi akakodzera.
SEO (Search Engine Optimization)
SEO ndeimwe yematombo emakona ekushambadzira kwedhijitari. Inoita basa rakakosha mukuwedzera kuoneka uye chinzvimbo chewebhusaiti mumajini ekutsvaga. Kune chero kambani, izwi rekuti webhu chinzvimbo muMadrid rakakosha zvakanyanya, sezvo richivavarira kukwidziridza kuvepo kwayo pamhepo munzvimbo ino chaiyo yenzvimbo.
Usati waita chero nzira yekumisikidza, zvakakosha kuti uone mazwi akakosha anoshandiswa nevateereri vako kutsvaga zvigadzirwa crawler data kana masevhisi. Kune yedhijitari yekushambadzira agency muMadrid , izvi zvinogona kusanganisira chaiwo mazwi akadai sedhijitari ekushambadzira masevhisi muguta rino.
Mitengo yeSEO masevhisi inogona kusiyanisa zvakanyanya zvichienderana nezvakati wandei zvinhu. semuenzaniso, kuoma kweprojekiti, zvinangwa zvebhizinesi uye ruzivo rweiyo agency. Iwe unogona kuwana masevhisi eSEO kubva ku300 kusvika € 3,000 kana kupfuura pamwedzi.
SEM (Search Engine Marketing) uye Kubhadhara Kushambadzira
SEM inosanganisa ese akabhadharwa matekiniki ekuvandudza kuoneka mumainjini ekutsvaga, neGoogle Ads iri imwe yemapuratifomu anozivikanwa. Inosanganisira pay-per-click (PPC) mishandirapamwe, kuratidza network advertising, uye kutenga ads.
Kushambadzira kwakabhadharwa kunopa mhedzisiro yekukurumidza uye inobvumira kutsanangurwa kwakadzama kwevateereri nhungamiro yekusimudzira kambani yangu pasocial network vanotarisirwa, kunyangwe zvichida kugara uchiisa mari kuchengetedza kuoneka.
Social media management
Iyi sevhisi inosanganisira kugadzira nekugadzirisa zvirimo pamapuratifomu akasiyana siyana seFacebook, Instagram, Twitter uye LinkedIn. Inosanganisira kuronga zvinyorwa, kupindirana kwevashandisi, uye kuongorora kwekuita. Kutonga kwakanaka kunobatsira kuvaka nharaunda, kunowedzera kuratidzwa kwemhando uye kutyaira traffic kune webhusaiti.
Content Marketing
Kushambadzira kwemukati kunosanganisira kugadzirwa uye kugoverwa kwezvinhu zvakakosha uye zvakakosha kukwezva uye kuchengetedza vateereri vakanyatsotsanangurwa. Inogona kusanganisira mablogiki, mavhidhiyo, infographics, nezvimwe. Iri zano rinobatsira kumisikidza chiremera, inovandudza SEO, uye inovaka hukama hwekuvimba nevatengi.
Email Marketing
Kushambadzira neemail kunoramba kuri imwe yeanonyanya kushanda nzira yekuchengetedza nekusimudzira hukama hwevatengi. Zvinosanganisira kutumira matsamba enhau , kukwidziridzwa uye zvemukati zvemunhu zvakananga kumabhokisi evanyoreri. Saizvozvo, zvinoda zano rakasimba rekugovanisa vateereri nenzira kwayo uye kugadzira mameseji anokurudzira chiito. Iwe zvino unonzwisisa here kuti nei yakawanda yedhijitari yekushambadzira agency inochaja ichisiyana zvakanyanya?
Webhu dhizaini nekusimudzira
Munzvimbo yanhasi yedhijitari, kuve newebhusaiti inomira pachena haisi sarudzo chete, asi chinhu chinodiwa. Webhu dhizaini nekusimudzira kwakakosha kugadzira inoyevedza, inoshanda uye inobudirira kuvapo.
Paunenge uchifunga kugadzira kana kuvandudza webhusaiti, chimwe chezvinhu zvekutanga zvinouya mupfungwa bhajeti rewebhusaiti . Ichi chinhu chakakosha uye chinogona kusiyana zvakanyanya zvichienderana nekusiyana kwakasiyana.
Zvinhu zvinopesvedzera bhajeti rewebhusaiti
Pazasi, isu tinotaura zvinhu zvikuru zvinotariswa kana uchikumbira webhu chinzvimbo muMadrid nedhizaini yewebhusaiti:
- Dhizaini yakaoma : Iyo yakanyanya kuomarara uye yakasarudzika dhizaini inoda mamwe maawa ekushanda uye, saka, yakakura bhajeti.
- Special features : Zvinhu zvakadai sezvitoro zvepamhepo, kubatanidzwa nekunze masisitimu kana maficha anopindirana anogona kuwedzera mutengo.
- Huwandu hwezvirimo : Saiti ine mapeji akawanda uye zvirimo inoda basa rakawanda maererano nekugadzira nekusimudzira.
- Maintenance nerutsigiro : Funga kukosha kwekuvandudza, chengetedzo uye rutsigiro rwehunyanzvi.
- SEO uye optimization : Kuita shuwa kuti saiti yako yakagadziridzwa injini dzekutsvaga kubva pakutanga zvingada imwe mari.
Iyo bhajeti yewebhusaiti inogona kusiyana kubva kumazana mashoma kusvika kune akati wandei zviuru zveeuro. Webhusaiti yakakosha, ine dhizaini yakapusa uye isina mashandiro akaomarara, inogona kubva pakati pe700 € ne2000 € . Kune mamwe mawebhusaiti epamberi, ane dhizaini yakasarudzika uye akakosha mashandiro, bhajeti rinogona kubva pa2,000 kusvika € 5,000 kana kupfuura . Iwe unosarudza kana iwe uchida webhusaiti inoshanda kana kwete.
Webhu analytics uye kushuma
Webhu analytics inosanganisira kuunganidza uye kuongorora data nezve maitiro evashanyi pawebhusaiti. Zvishandiso zvakaita seGoogle Analytics zvinokutendera kuyera kuita kwemushandirapamwe, kunzwisisa zviri nani vateereri vako, uye kuita sarudzo zvichienderana nedata. Kushuma kwakakosha kuratidza mhedzisiro, kuona nzvimbo dzekuvandudza , uye kuronga mazano emangwana.
Imwe neimwe yeaya masevhisi inoita basa rakakosha mukubudirira kwedhijitari yekushambadzira zano. Kuita kwayo kwakaringana uye manejimendi kunogona kuendesa bhizinesi rako kune rinotevera nhanho mumunda wedhijitari.
Zvinhu zvinosarudza mutengo wemabasa
Kana zvasvika pakuhaya masevhisi ekushambadzira edhijitari, mitengo inogona kusiyana zvakanyanya. Pane akati wandei ezvikonzero zvakakosha zvinoita basa rakakosha pakuona mitengo iyi. Pano tinoongorora zvimwe zvezvinonyanya kukosha.
Saizi yeprojekiti uye kuoma
Project scope ndiyo imwe yeakanyanya mutengo zvinotaridza kana zvasvika kune digital marketing services. Iyo yakakura uye yakaoma purojekiti, inoda huwandu hukuru hwezviwanikwa, nguva uye hunyanzvi hunyanzvi, zvinozounza mutengo wakakwira.
- Nhamba yemasevhisi anodiwa : Chirongwa chinoda huwandu hwesevhisi, kubva kuSEO uye social media manejimendi kusvika pawebhu dhizaini uye yakabhadharwa kushambadzira, ichave inodhura kupfuura purojekiti inongoda imwe chete kana maviri masevhisi.
- Chiyero chekugadzirisa : Mapurojekiti anoda zvigadziriso zvechinyakare, kwete zvigadziriso kana matemplate, anogona kuwedzera zvakanyanya mutengo.
- Tekinoroji yakaoma : Kana purojekiti ichibatanidza matekinoroji akaomarara kana kana webhusaiti ichida kubatanidza nemamwe masisitimu kana maapplication, ingangoda hunyanzvi hwekuita. Muchiitiko ichi, mutengo uchawedzerawo.
Agency ruzivo uye mukurumbira
Chiitiko uye mukurumbira wedhijitari yekushambadzira agency zvinhu zvakakosha zvinopesvedzera mitengo.
- Makore echiitiko : Avo vane makore eruzivo muindastiri vanowanzo bhadharisa yakawanda nekuda kwesevhisi yavo. Ivo vane rekodhi rekodhi uye portfolio yemapurojekiti akabudirira.
- Indasitiri reputation : Avo vakahwina mibairo kana kuzivikanwa, kana vane mukurumbira wakasimba muindastiri, vanowanzo bhadharisa mari yakawanda pamabasa avo.
- Nhamba Yeunyanzvi : MaAgency anoshanda munzvimbo dzakananga dzekushambadzira kwedhijitari anowanzo kudzika mitengo yakakwira.
Geographic location
Geographic nzvimbo inoitawo basa rakakosha pakusarudza mitengo.
- Makambani ari mumaguta makuru : Avo vari mumaguta makuru kana nzvimbo dzine mutengo wakakwira wekugara vanowanzobhadharisa mari yakawanda nekuda kwesevhisi yavo. Izvi zvinodaro nekuti mari yavo yekushandisa yakakwira.
- Misiyano yedunhu : Pamusoro pezvo, kune misiyano yedunhu mumitengo yedhijitari yekushambadzira masevhisi. Semuenzaniso, avo vari kuNorth America neEurope vanobhadharisa mari yakawanda kupfuura yeAsia kana Latin America.
- Masangano emunharaunda vs. Global : MaAgency ane huvepo hwepasi rose anogona kubhadharisa kupfuura emuno. Ramba uchifunga kuti ivo vanopa yakafara maonero uye kuwana kune yakawedzera siyana timu yenyanzvi.
Kunzwisisa zvinhu izvi kunogona kukubatsira iwe kufamba zvirinani maitiro ekusarudza uye kuona kuti iwe unowana yakanakisa kukosha kwekudyara kwako. Pakupera kwezuva, kiyi ndeyokuwana mumwe wako asingakodzeri chete bhajeti yako, asiwo ane ruzivo uye mukurumbira kutora bhizinesi rako kune rinotevera nhanho. Iye zvino iwe unoziva