Starting in August 2023, a more eco-friendly model will be install to provide proof of purchase to customers, creating a real opportunity for companies. Because the dematerializ ticket is a better experience and a universal tool to centralize invoices. But above all. Therefore, it is an excellent way to enrich customer data and diversify your marketing and loyalty strategy. We explain everything in this article.
Regulations Reminder
Initially schul for January 1, 2023 and then for April 1, 2023, the end of the systematic printing of cash register receipts will be implement in France from August 1, 2023. The anti-waste law for a sms services circular economy of February 10, 2020, relating to the fight against waste and substances dangerous to health, puts an end to a practice very much in line with custom.
Most tickets are affect:
- cash register receipts produc in the sales areas
- tickets issu by vending machines;
- crit card receipts;
- coupons and promotional tickets, discounts.
SMSTo address this shortcoming, retailers have a variety of paperless solutions at their disposal: email, a message in the shopper’s banking app, or a QR code scann at checkout.
Why should you adopt a paperless ticketing solution?
While the end-of-paper ticket has many advantages (ecological, financial, data security…), it sms infographic on using winter sales also has two major disadvantages:
- the end of systematic proof of purchase,
- the end of a direct means of communication for traders.
There is only one alternative to recreate this bond with the customer, which has disappear, or even to strengthen it: the dematerializ ticket.
The advantages of the dematerializ receipt:
This change in purchasing behavior has many benefits.
Customer Benefits:
- Respect for the environment: The dematerialization of receipts ruces the environmental impact by rucing the consumption of paper and ink.
- Simplify transaction management: making it easier to find and retrieve receipts.
- Ease of use: A receipt directly on your mobile phone is more convenient and easier to store than a paper version.
- Data security: limiting the amount of sensitive data stor on paper.
Benefits for brands:
The end of receipt printing is also good news for businesses. You can point to the cost savings associat with purchasing paper, ink, maintenance, and printers, but the biggest opportunity for merchants is in marketing .
The adoption of the dematerializ dating data ticket allows you to demonstrate your eco-responsible approach to communication and to comply with the AGEC law, but it is also and above all: an opportunity to acquire customer data to build customer loyalty .