SMS Every year, marketing traffic peaks at the beginning of January. The reason? The start of the winter sales.
However, the emergence of new promotional initiatives has changed the picture somewhat in recent years, raising some questions: are winter sales still so important to consumers? Are marketers approaching sales as usual? What are the preferred means of communication to promote this promotional period?
To answer all these questions, we conducted a survey among our customers. SMS Here is a look at the developments in marketing and the use of winter sales, in images and statistics.
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The survey results, conducted between bulk sms master November 30 and December 20, are based on 203 responses from the company’s customers. smsmode
SMS The results of the smsmode© survey on winter sales:
The first (reassuring) conclusion we can draw is that sales are ahead of other promotional initiatives . The two sales periods of the year occupy the first two places on the podium (summer sales in 1 er followed closely by winter).
SMS Our survey also confirms commercial canvassing for cpf is now banned another point: the power of effectively implementing a drive-to-store strategy .
- 62 % of our customers believe that winter sales have lost importance in favor of other emerging promotional moments such as Black Friday and its online sequel Cyber Monday.
- However, 68% plan to run campaigns of the same or larger size than in previous years (52% the same as last year, 16% larger).
SMSEven though marketers perceive a decline in consumer interest in winter sales, the marketing pressure – at least that exerted by – does not diminish because of this. Why? SMS Probably because it is a high ROI channel, which also works in this type of situation .
SMS As for the preferred means of communication for our customers and prospects, it is obviously the channel that dominates over all the others (92% of expected use). The medium in second place, well ahead of the others, is email. SMS It therefore seems to be the preferred channel for communicators pursuing a digital and multi-channel marketing strategy.
But there is another path that can be opened by this data. SMS The other element that emailing and opt-in have in common . For a promotional dating data period such as the sales, focusing on the most loyal customers and/or those who have a certain interest in our products and services seems to be a good way to increase sales without having to use colossal resources.