I recently published a post about the we have just started. We have an ambitious goal. This year we want to double our turnover compared to 2022. It won’t be easy, but we need to be able to afford bank financing and justify that it made sense to take the step. It’s not just turnover that’s relevant. In terms of profit, we obviously also want to double what we achieved last year.
Storage space is not infinite. We need to carefully evaluate which products we want to ship and which we don’t. This is my plan (to be confirmed with my team).
Lego EOL 2023
Selling Lego is always a bit of a gamble. A set turkey whatsapp number data might go “dry” and therefore hit our target price, or it might not. When it does, you have to be ready. That means the set has to be in Amazon’s warehouses already. That’s why it’s always a bit of a gamble. There will be a lot of sets that we’re going to ship that won’t sell. These we might remove after Christmas at the end of January or February. This way we don’t miss out on sales opportunities and at the same time keep storage costs at a reasonable level.
Top sellers last 12 months
This part is easy and obvious, although it has i shouldn’t pay attention nuances. Here it is a matter of reviewing sales over the last 12 months and estimating what we could sell this Christmas. If we only look at sales over the last 12 months, we fall short in terms of analysis. It is also crucial to look at the short term of the last 30 days. Here there ma database d be discrepancies because top sellers over the course of a year may have lost positioning and consequently sales in the short term. Here at the same time it is necessary to optimize these listings so that they are up to par again and can contribute their grain of sand to achieve the intended objective.
Betting on related products
I also talked about this recently. You can also ask yourself this question in the same way, but in a Christmas context. There are always products that are bought more during these holidays than outside of them. There are also differences in price ranges. At Christmas, the average sales price rises by 30%. People are willing to spend more. We have to look within our product portfolio and analyse which products have the potential to sell during these holidays.