Simple and understandable – but you’d be surprised how many companies fail to do this. This is especially true when one person is in charge bulk mail masters of social media and another is in charge of newsletters. Of course, there’s nothing wrong with that and it’s a fairly common practice in large companies. However, as long as the approach and style are consistent .
For example, if you are extremely polite and reserved on Facebook. However,
but your emails are full of animated cat photos and emojis, your customers will probably be a little confused. For really good results and an effective approach, make sure your communication is on the same wavelength .
2. Get insights from your email lists to advertise on social media
While advertising on social media is relatively cheap compared to traditional media. However,
it is certainly not free – and it would be a shame to spend a lot of money and then not achieve the desired results with advertising.
By combining both media you can ensure that this what is the most is not the case. By testing your mailing list you can check which topics interest your customers the most, which titles they click on the most and which CTA stimulates them the most, and then use this information to prepare a social media advertising campaign.
3. The content can be recycled and reused
Good content doesn’t come together on its own, we all know that, on the contrary, it requires a lot of time, effort and resources. It would be a shame to use it only once – but if you are present on two channels simultaneously you can use the same content multiple times .
This is a great tactic to remind your customers that you are present in different media. On Facebook, for example, you can post a notice about interesting content on your website and then direct your followers there. Or communicate in an email that there is a contest on Instagram, including the link in the message. Or ask your followers on Twitter to share their opinions and then include their stories in a newsletter.
4. Always include icons with links to your social media pages in your newsletter
It sounds terribly simple and obvious, but it still happens that companies do not include links to their social media pages in the newsletter – thus losing fans data countless potential followers. Their email messages attract you and you want to get even closer to the brand, perhaps by following them on their social media profiles. But in the email you can’t find the icons with the links anywhere .