Let’s start at the beginning. Social media is all about getting you and your brand out to as many people as possible, while email marketing is about selling. Do you see the connection? If so, you’re on the right track to great results.
While we were preparing this article we came take email marketing service across a very interesting statistic: on average a person comes into contact with a brand at least 12 times before making a purchase decision . And, logically, by presenting yourself in the right way on both media you will reach this number much sooner.
Do you know the benefits of combining email marketing and social media?
1. You will be able to build a stronger brand
By using multiple channels, you will have more opportunities to truly make yourself known to people, which, in the long run, will help you build a strong, but above all, trustworthy brand.
2. Your brand will become more recognizable
By using different channels you can involve different groups of people thus improving the recognition and visibility of your brand.
3. You will increase brand loyalty and belonging
A thoughtful and coordinated very kind letters approach will help you build a strong customer community that will remain loyal to your brand over the years.
4. You will be able to address your audience in a more targeted way
Social media can give you a lot of information about your customers who might otherwise be hesitant to share their information with you, and you can then use this data to personalize your email messages.
5. With social media you will get new subscribers to your newsletter
If people don’t know you exist, they can’t sign up for your newsletter, right? Social media is a great tool with the help of which you can make yourself known and attract their attention .
6. On social media you can use the CTA
Social media has several tools that allow fans data followers to sign up for your newsletter with just one click – in fact, the easier the process, the more people will sign up!