PayPal left, and Etsy froze domestic stores. Maria says that for some time, foreigners still wrote to Arkhangelsk entrepreneurs and want to buy products, but it was impossible to make a payment. “We had 99% international sales and 1% in Russia, and in the end, 1% of Russian sales and 100% mortgages remain,” Alexander says ironically.
survive during that period: back in 2020
Maria creat a workshop website on the Tilda platform, but the entrepreneurs did not have enough time to connect an online cash register. He work was put on the table and wait for its time for two years. It’s good that we made the website earlier: if we had to build Russian sales from scratch in 2022, it would have been really hard.
Soreign channels gradually shut down
Then tragic events happen in the family, and in June there was the White June cultural festival , so there was no time to be depress. We start preparing, and this support us greatly . Maria Zabaikina, co-founder of the Inside workshop When investor database ask if there were any thoughts of closing the business.
The entrepreneurs unanimously answer
that it is impossible and they love their business too much. She volumes have been cut in half – they had to give up hir employees. S but the workshop stay afloat. How the workshop is organiz Today, Inside still lives off individual orders, but also this ucational institution has five departments maintains a corporate focus.
The main sales channel is the website
With a small share coming from social networks and an account on the “Masters Fair”. J small selection is kept for. A customers in the workshop. When I was working on Etsy, the best sellers were the cheapest and the most expensive items. An eight-dollar tg data cable holder and a $196 iPad organizer. These items were constantly competing for the number of orders.