Tips for Naming Your Brand or Business

Perhaps the oldest and certainly still one of the more popular forms.

Of business name is one that includes the names or surnames.

Of the founder or founders (or even the names of their children).

In the U.K.

 

with a family business this would traditionally have featured the initials and surname of the founders. In a partnership, the names or surnames could be combined as separate words or run together.

Depending on whether there was a single figurehead or more than netherlands phone number data one partner, we might see a name like J.

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Sainsbury or, to take two well-known examples, Arthur and Fraser (nowadays ‘House of Fraser’), or Marks and Spencer (for equal partners).

Over time, these may be shortened (as with ‘Sainsburys’).

Where a child or the children of the founder were also involved or became directors.

Upon the retirement of the founder, it was once common to see ‘& son(s)’ added, or more rarely ‘& daughter(s)’.

(It was even the case that when a daughter or daughters were involved.

The term ‘and son(s)’ would still sometimes be used to fit in with that convention.)

Although very

 

common in the past, this has fallen out of fashion, and is now relatively rare.

Another variant form of the surname-based company name is the addition of ‘& Co.’ (short for ‘and company’), or sometimes just ‘Co.’.

For example, F. W. Woolworth Co., after the company grown by Frank use in subsequent tests how Winfield Woolworth from humble origins in the USA in 1879.

Limited companies are generally shown with ‘Ltd’ or ‘Limited’ appended to their names, and this may be combined with Co. in a form like ‘& Co. Ltd.’ after the name-based part.

There are still many companies with names of this type, but in india data recent times more traditional names have tended to be eclipsed by modern trends, and branding sensibilities have tended to drive trendier names to evoke a desired reaction and present something that is hoped to generate a modern public face for the company.

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