Are you good at talking but less so at writing?
Perhaps you know what you want to say but when it comes to writing, you’re not always sure of your spelling and grammar?
You may be of the school of thought that so long as you get your message across, no-one’s really going to care about your grammar and spelling.
But when you are
writing on your website, these things will affect perceptions of your brand and professionalism.
So unless you’re striving to appeal to a market that wouldn’t know a past korea mobile phone number data participle from a past simple, or for which poor spelling and defective grammar are a passport to street credibility, you probably should care!
1. Perceptions of professionalism
If your website copy contains bad grammar and spelling mistakes, your business is likely to come across as sloppy and unprofessional to those who know what good grammar and correct spelling looks like.
If you can’t be bothered to check and correct your own work when representing yourself, why should potential customers trust you to complete and check your work for them to a professional standard?
2. Perceptions of competence
Even if your potential clients are willing to give you the benefit of the doubt with regard to your professionalism, your using poor grammar and incorrect spelling can give the impression of a lack of basic competence or know-how.
Such perceptions transferred to your other professional activities can influence clients’ expectations in terms of the results they are going to get from your work, or the quality of the products you have to sell.
3. Clarity of communication
No matter how much you might feel that your intended meaning is clear, the rules of grammar are mostly in place for good reasons, and if you don’t follow them, your sentences are likely to be harder to follow and what are whatsapp best practices for restaurants? understand.
4. Linguistic aesthetics
Even when your intended meaning is clear, if your grammar is all over the place, your use of language is likely to come across as clumsy to the discerning and aesthetically sensitive reader.
This will negatively impact upon perceptions of beauty or harmony a india data ssociated with the products and services you are proposing to deliver.