Everyone loves posts. They are quick. Useful. Commentable. Shareable. But at some point we need to read books and dig deeper into some topics. Books are denser, more explanatory and have gone through a great evaluation/editing criteria. That is why today we have selected 9 Inbound
1. Content Rules (Ann Handley and CC Chapman)
” Content Rules ” is a good introduction to the usa phone number list concept. This Inbound Marketing book, created by Ann Handley and CC Chapman, is a must-have for your bookshelf. In addition to discussing its importance, it teaches readers how to create engaging content.
The book is packed with examples and case studies, which in itself demonstrates the importance of human-voiced content. Pay special attention to Chapter 6, which outlines the six basic characteristics of a good story.
2. Convert!: Designing Web Sites to Increase Traffic and Conversion (Ben Hunt)
You may know a lot about website creation, design, layout, and even inbound marketing software. But the question is, how do you make it work, attract people, and close sales?
This 312-page manual promises to “transform the success rate of any website .” Hunt argues that websites are almost always running much weaker than they could be, and shows that the traditional way of making websites (creating content and waiting for visitors) is completely wrong.
3. Do It! Marketing (David Newman)
“ Do It! Marketing! ” is a book to open and start putting into practice before you finish reading. There are 77 tips and a 21-day step-by-step marketing plan.
The fundamental question asked in the book (and one we should ask ourselves all the time) is: “What value did I add to my leads’ world to earn the right to invite them into a conversation and offer my solutions?”
4. Guerrilla Marketing (Jay Conrad Levinson, Jeannie Levinson, Amy Levinson)
The 1983 classic ( updated in 2007 ) that simply launched the concept of “guerrilla marketing” remains a fundamental book in the Inbound Marketing library.
For Levinson, marketing means “ every contact your company has with anyone in the outside world .” This naturally includes the production of all content and any interaction with customers, including customer service.
Guerrilla marketers rely on imagination rather than the brute force of big budgets, and from this perspective, all the lessons of guerrilla marketing apply to inbound (particularly “making content go viral”).
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5. Likeable Social Media (Dave Kerpen)
Kerpen is an influential speaker and blogger and his book has plenty of positive reviews on Amazon, which has to be worth it. He defines his company Likeable Media as a “word of mouth” marketing business (or “ear of mouth” if you prefer).
The book begins with an interesting story 16 reasons your iosapp was rejected by apple Dave complained on Twitter about the long check-in line at a Las Vegas hotel, the Aria. The social media of a competing hotel, the Rio, tweeted: “I’m sorry about your bad experience. I hope the rest of your stay goes well.”
Marketing automation might have helped spot a relevant tweet, but it wouldn’t have addressed the humanity of the response. On the next trip, Dave naturally chose to stay in Rio: “they made a $600 sale with a single tweet.”
But that wasn’t all. Dave liked Rio’s Facebook page, egypt data which led to his friends messaging him asking about the hotel, and so on, in a positive snowball of inbound marketing (wow!).
6. The New Rules of Marketing & PR (David Meerman Scott)
In “ The New Rules of Marketing & PR, ” Scott navigates today’s rich world of marketing options (all the old ones plus blogs, podcasts, email communications, virals, and more) and recommends a few ways to talk directly to customers. He included several examples from companies of different sizes and industries in the book.
The author understands the importance of using keywords, tags and tools as diverse as forums, encouraging employees to write blogs, creating buyer personas, new rules about launches and much more.
7. Trust Me I’m Lying (Ryan Holiday)
It’s the most cynical, sarcastic, and funny book on this list , and perhaps the most authentic. Holiday, who was the chief marketing officer for American Apparel, tells true stories of how easy it is to go viral on the Internet, as long as you don’t have too many qualms.
One of their recommendations is to capitalize on people’s ‘hate’, because we love to share content about things we hate (think about elections).
Another piece of advice is that no one needs to advertise or send releases to big channels or platforms: just filter out to bloggers what journalists like to read. Holiday shows how easy (and even perverse) it is to get a lot of publicity with little effort.
8. UnMarketing: Stop Marketing. Start Engaging (Scott Stratten)
Stratten argues in his book that every business only thrives if it builds relationships, and many who doubt that are simply attending boring, far-flung “networking” events.
In his view, companies need to “de-market” themselves and speak naturally, a lesson learned by almost all the great examples of “social media.” Says the author: “When the need arises, customers buy first from people they know, trust and like.”
9. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Brian Halligan and Dharmesh Shah)
The popular book by HubSpot creators Brian Halligan and Dharmesh Shah is a must-read for any professional in the field.
Like each of the books already listed, it allows the reader to acquire an even broader understanding of Inbound Marketing, allowing them to apply these concepts discussed in their own strategy, resulting in increasingly effective actions.
about Inbound Marketing with special and comprehensive content? We recommend you read our Complete Guide on the topic