8 Biggest Creating business cards that won’t be thrown away at the first opportunity isn’t an easy task. However, by avoiding certain mistakes, you’ll keep your cards out of the trash for longer and, potentially, out of the back of a drawer. Stay top of mind with your potential clients and connections by following these steps.
What you shouldn’t include on your business card
1. Spelling mistakes
If you want your business to be seen phone number library as trustworthy, it’s crucial to make sure your cards are free of spelling errors. Have someone proofread and read your card a few times before you send it to print.
2. Poor quality images
Blurry, low-quality, or unprofessional images can ruin the impact of your business card. Whether it’s your logo, a business photo, or a headshot of yourself, using high-quality images and ensuring that the print is flawless is essential.
Illegible or very small letters
Using illegible fonts, with little contrast how to sell more with linkedin between text and background, or using small letters will hinder the experience of the person receiving your card. The ideal is to ensure that it is quick and clear to read.
Therefore, use clean, minimalist fonts on contrasting backgrounds. Also pay attention to the size of the letters, ensuring that they are easy to read for everyone.
Lack of contrast
The color combination on your business czechia businesses directory card should be carefully considered. Do not use light fonts on light backgrounds or dark fonts on dark backgrounds. This makes it difficult to read and makes it difficult to identify the elements on the card.
Opt for dark fonts on light backgrounds or vice versa to ensure optimal contrast. Also avoid using too many vibrant colors on all elements. Remember: a visually balanced business card is attractive and pleasing to the eye.
Cheap materials
When we talk about branding, we are talking about creating an experience that impacts the customer’s five senses: smell, hearing, touch, taste and sight. A business card will impact your vision and touch — and perhaps even your taste buds, if accompanied by a creative appetizer.
Choosing low-quality materials is a mistake, as it negatively reflects on your company’s image. This problem is more critical if you serve demanding customers, seek to convey a sophisticated brand, or offer high-value products and services.
Therefore, even if it requires a larger investment, choose quality materials for your business cards. Furthermore, depending on your company’s branding and segment, it is possible to match the card material to what you offer. For example, a carpentry shop can make cards out of kraft paper, reinforcing the connection with the work and artisanal identity.
Information overload
There is a limit to how much can fit into a small rectangle. Overcrowding your card with information is detrimental to your reader. One of the main design rules is to use white space, also known as “breathing space.” In addition to conveying a more sophisticated image, space makes reading more friendly and organized.
Low quality printing
Just imagine: you hire a designer and they create an amazing business card for your company. The logo, colors and fonts are perfect, the design is creative, and all the information is in the right place.
But the printer you hired delivers low-quality work. The result? Smudged ink, flaws or even gross errors that jeopardize the entire effort.
So, make sure that the printer you choose offers high-quality printing. Ask for a sample of one or two cards before printing the entire batch. This way, you can ensure that the end result is impeccable and in line with your brand.
8. Obsolete contact details
Businesses change over time, but keeping outdated information on your business card completely undermines its purpose. Incorrect information confuses customers and gives off an impression of unprofessionalism.
But I don’t want to spend a lot of money reprinting cards, what do I do? Read on to find the solution to this and other problems with traditional cards.