The Internet is teeming with articles about the mistakes of online stores and the reasons for their collapse. When asking the question “why doesn’t the site sell?”, you will be offered to rely on bad design, illiterateusability, poor quality content and lack ofpromotions. But often the devil is hidden somewhere else. And in today’s article I suggest you look at the problem from a different angle and identify the hidden reasons for failure. So, let’s look at 3 non-obvious reasons for the failure of an online store:
1 There is no demand for your offer on the Internet
Despite the fact that many of us literally live on the Internet, and perceive places “out of reach” as black holes, still, we do not buy everything costa rica phone number data on the Internet. And if your target audience is those who use the Internet “moderately”, that is: for mail, social networks, and also infrequent (1-2 times a year) purchases, then do not be surprised that they simply do not search for your products on the Internet.
Before opening an online store
Be sure to conduct a market analysis. What is the demand on the Internet for what you are going to sell? How often do people search for related information? And do they even know that what you offer exists?
It is the lack of demand that is one of the main reasons for the closure of online stores in the first months of their existence. Even contextual crawler data advertising, which is effective for many e-commerce projects, will not help here. Due to the lack of demand, it will not bear fruit – all because if there is no demand, there is no demand, and therefore, there is no target traffic.
But it’s not all that bad! Don’t despair if you find that no one wants to buy your planned offer online. You need to develop a different promotion tactic that is aimed at working with the creation of need. Make demand appear. How? By working with opinion leaders, promoting on social networks, launching teaser advertising, banners, publishing articles in the media that your audience reads. Create a need in the target audience, and it will come to you.
2 People already trust others
Let’s say there is demand for your product. And it is quite good. Or maybe incredibly high. But then why are there no sales? Sometimes how to integrate online payment gateway in ios application the answer is simple – because people are used to buying from others, they already trust someone, and they have no reason to change retailers.
What to do in such a case? How to lure customers to yourself? You have only one thing left to do – become even better than your competitors. To do this, you do not need to throw mud at them, you need to “differentiate” yourself from your competitors. You are different. You are not like that. And that is your charm. Use the differentiation strategy, and you will find your audience. More about online store positioningread in this article.